Results for Media Relations

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content.

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.

It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change.

As journalism changes, so do the ways media relations pros should connect with journalists. To keep up with today’s I-want-it-instantly news milieu, one PR pro offers tips.

Media relations is becoming increasingly difficult because of all the crap out there. But there is one thing that will get you an 80% response rate.

These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.

Pitching and securing headlines can be an already tough task, but it gets harder when reporters are out for vacations and holidays. Here’s how to power through.

These resources can help brand managers find and build relationships with reporters and bloggers.

To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time.

Media relations skills in 2016 aren’t all that different from what they were 30 years ago. PR pros shouldn’t lose sight of this. Here are a few rules of engagement.

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Danya Proud, director of media relations at McDonald’s USA, shares nine crisis communications tips.

The media landscape is changing along with our definition of media. What is the future of traditional media relations? #SpinSucksQuestion

Be truthful and considerate, warm up your 'audience,' personalize your greeting, and skip the swag in favor of chocolate. And that's just the half of it.

Just like if you were dating, you’d never send out a bunch of emails to see who responded. Use these 10 tips to treat media relations like dating.

PR pros can strategically rebuild their media relations programs with these nine audience-first, culturally relevant approaches to increase media interest.

Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.

Marketers shoot themselves in the foot by hoping, in vain, for a sensational media placement in WSJ or The New York Times. Instead, aim for more modest, but surer results closer to home, says this expert.

An ongoing media relations campaign is the best approach to secure repeated coverage in a variety of media outlets. Here are the top five tips.

Even though technology has made it easier to spread ideas, it is still important to use media relations in your outreach strategy.