Results for Media Relations

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content.

It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change.

As journalism changes, so do the ways media relations pros should connect with journalists. To keep up with today’s I-want-it-instantly news milieu, one PR pro offers tips.

Media relations is becoming increasingly difficult because of all the crap out there. But there is one thing that will get you an 80% response rate.

These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.

Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.

Pitching and securing headlines can be an already tough task, but it gets harder when reporters are out for vacations and holidays. Here’s how to power through.

These resources can help brand managers find and build relationships with reporters and bloggers.

Marketers shoot themselves in the foot by hoping, in vain, for a sensational media placement in WSJ or The New York Times. Instead, aim for more modest, but surer results closer to home, says this expert.

To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time.

Pitching and working with journalists is fairly straightforward, but it’s not easy to build a successful relationship. Use these power tips to ensure your news—and client—gets covered.

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverag…

Media relations skills in 2016 aren’t all that different from what they were 30 years ago. PR pros shouldn’t lose sight of this. Here are a few rules of engagement.

Media relations is the art of developing and managing relationships with reporters and media outlets. Learn how social can grow your strategy.

The media landscape is changing along with our definition of media. What is the future of traditional media relations? #SpinSucksQuestion

Just like if you were dating, you’d never send out a bunch of emails to see who responded. Use these 10 tips to treat media relations like dating.

PR pros can strategically rebuild their media relations programs with these nine audience-first, culturally relevant approaches to increase media interest.

An ongoing media relations campaign is the best approach to secure repeated coverage in a variety of media outlets. Here are the top five tips.

Above all--be human. Think about the mood of your audience. People are worried. Make certain your tone and plans meet these strange times with care.