Large businesses can learn from small ones about putting a human face on their business
We've entered the age of true people-based marketing, and there's no turning back. See what lies ahead.
The advertising industry has made huge strides in targeting, but there's one more big step to take to make ads truly relevant: We need to adapt each creative message so it is interactive and personalized to every single individual.
PSFK researchers take a look at how AI is being used to tailor messaging to individual consumers in large-scale advertising campaigns.
Bloggers and influencers are gaining traction in an increasingly digital world. Find out how you can join in on the fun and gain influence.
Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.
Selling to business customers is not the same as selling to individuals. When selling products o...
Color separation is the process by which original artwork is separated into individual color components for printing.
On a daily basis, individuals are bombarded with a variety of marketing messages including television commercials, billboards, radio commercials, print advertisements and cold calls...