May 2, 2015 By Lee Vann For awhile now, we’ve been championing the importance of a dual-language strategy for targeting U.S. Hispanics. However, there is a third “language” that U.S. Hispanics connect with and marketers often overlook: Spanglish. Spanglish is all about interchanging español and English within the same communication. Informal and conversational, it’s something today’s U.S. Hispanics know well; this is how many of them…
Agency founder Lionel Sosa and Cesar Martinez-Gomariz are teaming with the Lincoln Project to create a series of political ads to persuade Hispanic voters that Joe Biden is the right choice in November.
The Latin market in the United States has become an essential component for a brand's growth. For Latinos living in the U.S., brands that utilize storytelling techniques can act as a conductor that connect us to our deepest memories, while creating a dialogue about a product or service that might be valuable to us.
While beauty sales were stagnant last year, sales in several key beauty categories grew within Hispanic households. As a result, Latinos, who represent about 17% of U.S. population, are becoming more important to health care and beauty.
Tomorrow, Dec. 12, is the annual celebration of the feast of Our Lady of Guadalupe. For Catholics worldwide she is the patroness of the Americas, from Barrow, Alaska to the southern point of South America.
If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's analysis of the top 10 Spanish-language ads shows.
Through Saturday, 565,000 Hispanics had completed early in-person voting in Florida, a 100 percent increase over 2012. Including absentee ballots, 911,000 Hispanics have voted in the state — more than a third of whom did not vote in 2012.