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CEO wants to put the brakes on his $10 billion ad budget.
Digital ad sales surpassed linear TV in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV.
By shaking up its native advertising model, an innocuous Facebook tag could now destroy your favorite publication's bottom line.
Twitter is now letting its advertisers fit more text, photos and videos into a single ad than ever before.
Stats and facts on advertising in the first 50 years of the Super Bowl including ad spending and cost for a 30-second commercial.
Explore the top challenges facing social advertisers in 2017.
Digital advertising has been a "godsend" to the Ad Council's public service campaigns, says the council's former president Peggy Conlon.
Dentsu Aegis Network has worked with about a dozen brands testing video guarantees on Twitter, where they can count on delivery of the pre-roll commercials.
Twitter said today that it expects to see lower demand from marketers over the next three months, a trend it started seeing at the start of the year.
Here’s why you should know the difference between native advertising and content marketing – Content Marketing Institute.
If you ask the person next to you about the difference between marketing and advertising, there’...
15 Advanced Facebook Advertising Techniques You Probably Didn_t Know AboutFacebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even
In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyp...
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Insights from top advertisers, marketers and media buyers; as well as consumers confirm the power of promotional products as a preferred advertising and marketing…
Attempting to move the industry behind click-throughs and impressions, Google on Wednesday introduced a plan to measure online advertising that it hopes will become the industry...
Facebook found new flaws in its ad stats and is making changes to give more accurate numbers, including estimates of how many people campaigns can reach.
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