US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year.
Both brand marketers and media agencies have concerns when it comes to their digital media buying and planning. According to April 2016 research, click fraud and viewability are a significant worry for both.
The two core areas of digital video monetization, advertising and subscriptions, remain on aggressive growth trajectories. Revenue in the US is up across the board and forecasts call for continued increases.
With less than a month before we ring in the New Year, it’s time to review the biggest developments in digital advertising over the past year and the emerging trends for 2017. Let’s begin with a look back at 2016.
Instagram ads are now available to anyone through Facebook's self-serve advertising platform. There are three big reasons to start experiment with Instagram ads.1. Instagram now has more 600 million monthly users.2. Instagram posts get more engagement than any other social network.3. Soon you'll be able to tag products in Instagram photos using Shopify. In today's post we'll cover how advertising on Instagram works, and the exact steps you can take to get started.
More than half of US advertisers are unaware they’re buying "sourced" publisher traffic that may be riddled with bots and fraud, according to a study released Tuesday by the Association of National Advertisers (ANA). Sixty-one percent of advertisers are either "slightly familiar" or "not familiar at all" with sourced traffic. Only 5% of advertisers surveyed... Continue reading »