Global law firms are increasingly using content marketing – particularly blogging – to demonstrate their expertise and raise their organisational profiles.
I say it’s better not to blog at all than to start a blog that ends up with infrequent, boring or stale content. Because bad blogging can actually damage your visibility and the trust of your clients and prospect.
When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique challenges.
Content marketing can be very effective, but you've got to play by the rules
You can avoid a copyright fight if you check on the images you pull from the Web before you publish them.
Companies can only tell you the biggest, largest lies that have no factual evidence behind them.
Many vendors offer online legal marketing packages that are difficult to distinguish from one another. If you notice the similarity, so will prospective clients. Cookie-cutter packages typically offer
Investing in strategic planning will ensure your budget attracts quality leads that your legal intake staff can convert into quality clients.
How do clients find your law firm? Explore the typical legal consumer journey to find out.
Legal marketing can seem daunting. Here are some quick, easy, practical actions you can take to ramp up your marketing efforts - and your revenue.