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As social media algorithms ebb, flow and ebb some more, companies are struggling to reach their customers with news and product announcements. That’s one of the reasons why owned media like blogs remain valuable. But, while blogs are a smart tactic, customers won’t know to visit that blog unless they’re alerted to a new post.
Enter email newsletters , one of the closest things to “owned social media” that you can have as a company. With email newsletters, you…