Results for Flyers & Mailers

by guest blogger Andrew Rogers, Senior Writer at TrueSense Marketing I served my apprenticeship in the political world many campaigns ago, and the lessons I learned there still shape how I do my job as a copywriter. Nonprofit direct marketers can learn a lot from that world -- travesties like this notwithstanding. If you're not already sick of politics this year, here are my suggestions for some of those lessons we can learn. 1. Donors are activists too Not everyone wants to be…

Advice on How to Make Your Mailings Stand Out – “Do the Opposite”

There are dozens of ways that you can build credibility in your product or service with direct mail. One that’s captured my attention is the professional endorsement.

For More Information visit www.GreenLightMediaInc.com How To Build A Successful Direct Mail Campaign. Direct mail Marketing can be tricky. Proper plan...

Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. Usually we focus on what not to do since there

Many people thought direct mail was a bad way to reach them. However this has shown itself to be untrue: Millennials like getting mail!

Despite the fact that we’re living in a digital age, direct-mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their w…

One of the main reasons direct mail campaigns fail is because there were no clear goals. Before you start to work on your direct mail campaign, sit down and set your goals.

Direct marketing not only has a place in modern marketing campaigns but also pairs well with other channels. See how direct marketing can help create a multichannel experience for buyers.

If I were to ask a group "What would interest you and capture your attention with a direct mail piece?" I guarantee that I would get lots of different answers. All of us have opinions, some stronger than others on certain subjects, but those opinions are what drive each of us. The power of direct mail is that we can create individually personalized pieces so that Tom has an offer that interests him, and Sue has a different offer that interests her. The…

What if you could take the data from your digital marketing efforts and apply it to your direct mail campaigns? Columnist Lewis Gersh explains how real-time, intent-driven data can be used to enhance this tried-and-true marketing channel.

Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey. As marketers find opportunities to bu...

We know. It’s not as hip as social media or as glamorous as television. But the important thing to remember is that direct mail works. That’s why it remains an integral part of any integrated marketing campaign. So the question is, how can you make your direct mail campaign more effective? There are a number …

Internet marketing is the buzz of the news media and business world. Forrester Research predicts that online advertising expenditures will reach $77 billion by the year 2016, comprising 35% of overall ad spending. Yet despite the Internet’s explosive growth, print is still a great marketing tool for most businesses. After all, many consumers and businesses aren’t connected to the Internet 24/7, and even the most dedicated…

Marketing Strategy - B2B Direct Mail: Four Tips for a Healthy ROI

A direct mail piece is an effective way to reach out to your customers, putting your brand directly in their hands and engaging them with content that speaks directly to them. Variable Data Printing (VDP) allows you to increase the effectiveness of your direct mail marketing by making your printed pieces even more personal, and targeting specific segments of your customer base.

In our modern world, overloaded with a barrage of electronic communications at every turn, from email, text messages and Snapchat to people relentlessly hunting Pokemon in your otherwise quiet neig…

Direct mail is not dead. In fact, it remains a great way to connect with your customers. Learn how to integrate direct mail with your digital marketing.

Creating and distributing unique flyers for your business is a relatively inexpensive and efficient way to get the buzz going about your products and/or services.