Results for Direct Response

If you rely on direct mail to bring in business, you've probably had a bumpy ride the last couple of years. Just as customers are more prone to avoid risk in these uncertain times, you should try to avoid unnecessary risk in your marketing efforts. This is the perfect time to remind yourself of a few basic principles that drive direct mail marketing.

I had a meeting the other day where I witnessed an intense debate over the effectiveness of direct mail as a marketing tool. It was an intense scene, pitting a direct mail advocate against a skeptic.…

How to generate low-cost direct response leads using alternative media.

Makes the argument that the thank-you note is one of authoritative direct-mail tactics available to you.

Follow the winners in today's multi-channel world, and optimize with the right blending of brand and direct advertising.

Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or accountable advertising.

SHARE THISWhat’s the most important element in any direct tactic: direct mail, print ad, or registration? It’s the direct response device. Why? Because that is the purpose of all direct tactics – to get a response. So, how do you ensure that your plan works and causes a response to take place? …

Learn the difference between branding and direct response media buys and how media buying can help marketers finding campaign success.

Is your direct response copywriting doing the job you intend? Here's one quick way to find out if your long-form copy is missing the mark.

Advertisers are moving from running brand-building campaigns on Snapchat to direct response.

Savvy marketers are finding fresh ways to approach their video advertising. Here they share three tips for creating stronger direct-response video ads.

Marketers should embrace more direct response activity and invest in better customer data if they’re to create a sustainable business model, one Australian marketing veteran claims.

An international, full-service, direct response marketing agency. We use data to drive innovation and produce better results for our clients.

Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.

5 ways direct response marketers can be more brand focus in their marketing plans

Mobile phones, especially smartphones, are like a direct-response marketing channel in nearly every consumer’s pocket, and can be used as a tool to engage with other types of advertising, including TV, outdoor and in-store marketing. So far, consumers are most often responding with their smartphone to offline ads viewed on TV or in-store.

Long-form direct-response advertising boasts something marketers' covet: sales effectiveness

Jacksonville, Florida (PRWEB) January 31, 2013
More than 50 percent of startup businesses fail within the first 4 years according to a Statistics Brain report. Marketing is one of the areas that

Here’s everything that you need to know about how and why direct response TV should still be an important part of your marketing strategy.