Results for Direct Response

If you rely on direct mail to bring in business, you've probably had a bumpy ride the last couple of years. Just as customers are more prone to avoid risk in these uncertain times, you should try to avoid unnecessary risk in your marketing efforts. This is the perfect time to remind yourself of a few basic principles that drive direct mail marketing.

Emphasizing 'Likes' and '+1's is the wrong approach to social media.

In an attempt to counter Facebook's direct-response moves, Google is adding new mobile search ad formats and new ways of measuring an ad's impact on sales.

Many nonprofit fundraising departments are dualistic in their setup. Usually I find that either they are direct-response driven or annual fund/event/major gift driven. (For simplicity, let's call this annual fund driven.) Both are wonderful—yet deeply flawed if one discipline significantly outweighs the other.

It's such a great question and yet such a difficult one to answer! Nonetheless, I'm going to try my hand at answering this exact question without making your eyes glaze over and your mind turn to cottage cheese. Understanding what makes Direct Response different can mean the difference between a successful marketing campaign and an unsuccessful one
Just like American politics is divided primarily between Republicans…

How to generate low-cost direct response leads using alternative media.

The key to raising your conversion rates for direct response marketing is a lot simpler than you think.

How to reach customers and get results with direct response marketing.

Instagram is about to open its platform to all advertisers, using self-serve technology and direct response functionality. But is Instagram really a "call to action" environment?

Makes the argument that the thank-you note is one of authoritative direct-mail tactics available to you.

Follow the winners in today's multi-channel world, and optimize with the right blending of brand and direct advertising.

Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or accountable advertising.

Learn the difference between branding and direct response media buys and how media buying can help marketers finding campaign success.

SHARE THISWhat’s the most important element in any direct tactic: direct mail, print ad, or registration? It’s the direct response device. Why? Because that is the purpose of all direct tactics – to get a response. So, how do you ensure that your plan works and causes a response to take place? …

Instagram is testing direct-response ads inside the Stories section, allowing sign-ups and app-installs, among other salesy formats.

Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section. Until now, Instagram Stories ads have only offered broad “reach” objectives for branding purposes and not more targeted marketing goals. The new move sees the company expand into more immediate and measurable responses form people, such as app installation and sign-ups ... [Read more...]

Advertisers are moving from running brand-building campaigns on Snapchat to direct response.

Is your direct response copywriting doing the job you intend? Here's one quick way to find out if your long-form copy is missing the mark.