Results for Direct Marketing

It's an ambitious title. What could every marketer really need to know? Especially crossing online and offline? Well, I've had the chance recently to work a lot with keynote speaker, direct marketing teacher and former Target Marketing "Direct Marketer of the Year" Brian Kurtz, and I can vouch that he knows many more than three things every direct marketer should know. Here are three of his brighter gems

Many corporate marketers have tremendous expertise in direct marketing. Here's how to use that knowledge in the real-time world of digital.

Instagram has seen an increase in brands advertising there, and some of its latest ad products are having early success, according to new reports out today.

Make it easy for people to respond. Once you’ve told your audience what you want them to do, make it really easy for them to do it. Embed links to your website, include pictures that take you straight to the product or link to a landing page with more information on the offer.

Like these Marketing tips? You’ll like our developers more. Learn more about our Mobile Application Developers. Direct marketing is all about connecting with customers in a real way. To accomplish this effectively, you often have to come up with some crazy unique and inventive ideas. The next time you’re in a meeting where people are ideating about direct... Read More

See some of the recent integrated campaigns, product launches, direct marketing and websites we’ve created for our clients. And then contact us to see what we can do for you!

Direct Marketing has been the bedrock of effective advertising for years, yet business owners and entrepreneurs today ignore it and it's costing them dearly. Brian Conway, in this free webinar, takes trainees through 5 steps to attracting more ideal clients: www.SalesWithoutSelling.com/smart

I had a meeting the other day where I witnessed an intense debate over the effectiveness of direct mail as a marketing tool. It was an intense scene, pitting a direct mail advocate against a skeptic.…

Successful direct marketing isn't about fancy fliers. Direct marketing success relies on time-tested strategies.

Are you making these 7 mistakes in your direct marketing? Here's how to avoid them.

Direct mail is a media for direct marketing that is cost effective.

In this episode of the Duct Tape Marketing Podcast, I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.

How personal is too personal in direct marketing? Here are some creepy examples to avoid.

Ever since the World Wide Web began to be commercialized in

Whether you use direct mail, email or both, testing and refinement can help to improve the effectiveness of your marketing. Most direct marketing managers are compulsive about testing, and for good reason: Testing yields customer insights that can help you boost response rates and increase profits. Generally speaking, there are three direct mail testing and …

An old boss and agency head who preached direct marketing science passed and I began to think about his legacy and what impact I might have on young people.

I guarantee this column is worth reading if you're responsible for using words to generate more clicks, calls or traffic through the door. No, this isn't about writing copy. It's about increasing readership by increasing readability—the importance of the specific typefaces and fonts selected.

Trying to decide whether or not to include a Personalized URL in your next Direct Marketing Campaign? Click to read our thoughts.

Use these direct marketing examples to create messaging content that's engaging and compelling. Incorporate SMS and RMM to retain customers longer.