While programmatic advertising continues to boom, buyers still face hurdles when it comes to maintaining quality control. Placement transparency is top of mind when deciding to move ad spend to programmatic, and sellers that communicate clearly with buyers about this stand the greatest chance at benefiting from increased investment.
There is no such thing as bad publicity. At least, not until you experience an ad fail disaster and the plane in your airline's poster looks like it's about to crash, or your food ad looks like a racy adult photo.
When it comes to advertising, companies have to double and triple check everything they're going to publish. However, that is where their limits of control end, and once the ad is released into the wide world, strangest things can happen. Check out our selection of worst advertising placement fails and feel free to share your own finds!
Advertising is a key component to any successful business, but many businesses miss the mark on where they should be placing their ads in order to reach a large audience. Unfortunately, there is no “one size fits all” approach to this issue, so it is vital to look inward before you move outward. What type of industry are you in? Do you own a fleet of vehicles that are always on the go? Do you own multiple brick and mortar locations with large…
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The big day has finally arrived. After rearranging schedules, sweating out interviews or writing deadlines, and walking the line between “persistent” and “pest,” your PR placement has seen the light of day. Huzzah! (I am bound
Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there.Adobe isn't entering the latest next-generation space race to compete with SpaceX, Blue Origin or Virgin Galactic anytime soon. But it is for the first time entering the worlds of virtual reality and augmented reality through new Adobe Primetime products.
Updated guide to Facebook advertising placements [Infographic] One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their.