Results for Sports Marketing

In the second instalment of his monthly column for SportsPro, The Captain’s Broadside, pirate-podcaster and veteran sports industry consultant Giles Morgan explains why the old adage that ‘data is the new oil’ rings truer than ever.

When it comes to sports, fans can get very… passionate about their home teams. Whether it’s to watch their favorite athletes competing on…

I don’t believe we’ve ever seen a time when there were so few sports being played in the world. So, what...

In sports marketing, a logo never sold a single ticket. Your brand extends past just your logo and reaches all points of your company, marketing and advertising. Read how Tim Booth at Michigan International Speedway views his brand.

Sports leagues understand media better than most. Here's how they're using that knowledge in their content marketing.

By smallbiztrends , Guest Blogger
Published: August 28, 2014
If you’re like pretty much every person who uses content marketing to grow a business, you probably run into some creative challenges from time to time. After all, isn’t there a finite number of topics to cover? Occasionally you’re bound to run dry when it comes to ideas for content
While there are other tools and techniques to help you come up with content ideas, one strategy is to pay attention to trending topics,…

Recognising that the future of sports sponsorship has moved beyond megastar athletes performing tricks in front of devoted fans, brands are increasingly turning to the grassroots to tell more engaging stories.

Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads.

If you work in SEO, content marketing, or any industry related to PR, you shouldn’t be a stranger to infographics. Combining visuals, information, and effective design, companies have recently been using these pieces to present data to their readers in an easy to digest manner
Some would argue these pieces are just a passing fad, but – when done correctly – they can present information in a compelling and interesting way. Moreover, they are usually a more effective means of sharing data than…

Google’s Official Digital Marketing Publication. With live sports back in some capacity, fans are turning to video for behind-the-scenes content.

For sports organizations, rapidly increasing amounts of data gathered in the stadium and beyond could have a significant impact on many facets of marketing. Two areas in particular—driving fan engagement and attendance and enhancing sponsorship opportunities—could benefit from data-driven insights and provide a starting point for considering potential applications.

The Key To Happiness
Scientists have announced that the “Proceedings of the National Academy of Sciences” will be publishing results of what is supposedly the key to happiness. I’ll paraphrase the Washington Post here, which in turn is paraphrasing the Telegraph
Happiness = baseline average mood + what you can settle for + what you’ll get as a result if you take a chance + the difference between that and what you actually get. ~ WashingtonPost
A typical example would be that if…

At SXSW, where apps such as Meerkat sparked industry buzz, The Ipsos Girls' Lounge brought female founders together to help guide new tech startups. With only seven percent of women currently receiving startup funds, we dug into the bias that may be holding female entrepreneurs back and shared insight to help them win the pitch. And let's be clear this is not just a social issue -- it's a mounting economic issue. As Robin Hauser Reynolds shared in her documentary CODE: Debugging the…

Every October, Starbucks launches a new holiday cup, usually with an eye-catching design, but in 2017, the brand decided to change it up, releasing a cup that customers would decorate themselves – think coloring books for adults – and then engage with their social media followings to spread the word
Canadian PR firm Media Profile, which was tasked with creating buzz around the cup’s launch, sent social media influencers a cup to color in, with the hope they would post their designs online.…

Provide celebrity recommendations within your budget
Negotiate celebrity deal on your behalf
Personally train brand team to execute an integrated campaign
Unlimited consultation time with me
Over my career, I have led in negotiating hundreds of celebrity contracts matching brands with the right celebrity
I primarily work with large brands to help create successful marketing campaigns using celebrity, music, and sports.
If you would like to…

June 27, 2019
Table of Contents
1. Create Small Business Flyers
Call it traditional or old-fashioned, you are right. But guess what? It’s old and still golden. It has been one of the foremost growth strategies for small businesses before technology seized that position from it, but even at that, it is still potent enough to not go extinct or fizzle out into oblivion, which is why you still find small business flyers littered all around you
In spite of the depth of…

DiscountMugs.com
Big marketers often develop multi-million dollar deals with individual athletes to promote products and brand names, often entering into huge advertising agreements where a stadium will be named after them or their brand will appear on a racecar
But how can small, independent bars and restaurants see real business benefits from sports sponsorship
The key is scaling the concept down to the local level and…

It’s not about baiting customers, it’s about solving their problems
Understanding what your customers are looking for is the key to modern marketing. It’s no longer about interrupting them with advertisements but is instead about attracting them with solutions to their problems. By developing content that your customers want you can bring them onto the virtual showroom floor having established a relationship with engaging content that…

As Walmart Goes Local, Local Businesses Need to Get Savvy
April 05, 2012
It's very difficult for local businesses to compete with big international chain retailers. A company like Walmart spends an estimated $2.1 billion on marketing each year, has made major investments in digital technology via its @WalmartLabs , and delivers localized marketing messages through its " My Local Walmart " Facebook program
Walmart, one…

It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital marketing strategy to remain effective in 2019 and beyond. Whether you rely on SEO, social media, content marketing, paid online advertising, or email marketing to generate leads for your business and convert users into paying customers, our carefully compiled set of…