Results for Sports Marketing

Yogurt and gelatin join a college-sports marketing field normally dominated by financial services, restaurants and travel brands.

In the second instalment of his monthly column for SportsPro, The Captain’s Broadside, pirate-podcaster and veteran sports industry consultant Giles Morgan explains why the old adage that ‘data is the new oil’ rings truer than ever.

When it comes to sports, fans can get very… passionate about their home teams. Whether it’s to watch their favorite athletes competing on…

I don’t believe we’ve ever seen a time when there were so few sports being played in the world. So, what...

Sports clubs need to be wary of using social media in isolation of the wider marketing mix or risk creating digital barriers between their fans that dilutes the experience, sponsors and rights holders warn.

Why brands might want to think beyond the obvious to connect on YouTube during the Summer Games.

With summer hot on the horizon, it's a good time to think about how you can get the most out of your marketing budget. Columnist Jordan Elkind shares his top strategies.

Summer is an excellent time to get out and about and promote your business. The sun is shining, people are enjoying themselves and everyone is more recep...

Keep your marketing education rolling through the summer with twelve marketing book recommendations from us and thirteen more from our bestselling authors.

Ford, LG, Target, Tide, and M&M's weren't afraid of going beyond the typical TV commercial.

These 5 lessons from the 2022 Beijing Winter Olympics give B2B marketers inspiration to make their own efforts podium-worthy.

Review marketing is not an option for local businesses. With 92 percent of consumers reading reviews while making purchase decisions, your business can't aff...

In this video I go through the 7 steps to get started with a career in digital marketing: 1. Read everything 2. Implement what you read 3. Offer your help fo...

I don’t care what anyone says – summer is the best. Maybe I’m still associating it with the freedom I felt as a kid on Summer Break being free from school for a glorious three month stretch…but when the sun is shining bright, shorts and flip-flops are daily clothing requirements, the flowers are in full …

Gorilla Marketing offers an amazing variety of promotional products, corporate apparel, team uniforms, executive gifts, and other branded items you can view ...

Sports leagues understand media better than most. Here's how they're using that knowledge in their content marketing.

Here’s a phenomenon you may have noticed: During the grueling hot months of summer, you’re much more likely to get out-of-office auto-responders from the people you try to reach by e-mail. It’s…

Resolution Media (www.resolutionmedia.com) has launched Current@Resolution, its social marketing solution for enterprise brands. Powered by the Salesforce Ex...

In honor of today’s holiday, and to get you in the spirit we pulled together 10 campaigns from Halloween’s past that knocked it out of the park.

Summer has finally arrived and for many seasonal businesses, it is a time when their revenues th...