Results for Sales Collateral

Strategies for making the most of tradeshows
Some marketers view tradeshows as a necessary evil because they can be time-consuming and expensive. In fact, Forrester Research found that tradeshows consume the largest portion of a B2B company’s marketing budget, with an average of 20 percent allocated to live events
Tradeshows represent a unique opportunity to create face-to-face relationships with both prospective and existing customers. If you’re…

Graphic Design - Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know ...

Sales - Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can ...

Explore the opportunities for printed marketing collateral.

A marketing brochure is a printed piece of marketing collateral that often includes a trifold layout with page inserts or a booklet format. Brochures are one of several print options companies can ...

For a marketer, a day at the office can easily be spent in day-to-day tasks, getting ad collateral online, tracking user visits, tweaking ads, optimizing and analyzing performance. You may know this to be true, but how do you do it automatically? How do you pick a tool to get you managing online ads like it's 2017?

The menu is the single most important piece of marketing collateral for any restaurant. Here are some of the most common restaurant menu mistakes.

Are you in the process of choosing a font to use in your marketing collateral? Want to ensure you choose a font that’ll work across multiple media?

Product fulfillment and collateral fulfillment involves the storage and distribution of different types of items. Collateral fulfilment refers to the warehousing and distribution of print materials used in marketing such as direct mail pieces, brochures, and signage. Product fulfillment, on the other hand, refers to the storage and distribution of consumer goods like t-shirts, water […]

Marketers love microcontent because it magically lifts the ongoing burden we feel to churn out bigger collateral assets like eBooks, whitepapers, and case studies. Don’t get me wrong: these assets…

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have …

Make it visible. The shopper study, conducted by the University of Cincinnati with BrandSpark and Better Homes and Gardens , found that 64 percent of women ages 18 to 24 reported “failing to find a business due to small, unclear signage.” If your sign is obstructed by trees, buildings, power lines, or other signs, you’re losing customers. Inspect the placement of your sign from every vantage…

CES is a four-day assault of non-stop sensory overload. Mile-long taxi lines. Ear-splitting Gaga and Beyonce pumping from every booth. Legions of disheveled businessmen thrusting marketing collateral and contagion at anyone naive enough to take the bait. In other words, it can be a dehumanizing grind. But it's also our favorite place for window shopping.…

Starn Marketing Group is a full service marketing, graphic design and advertising agency. Our goal is to creatively communicate who you are to your customers. Our wide range of services include logos, marketing collateral and visual merchandising, web sites, branding and more
Testimonials
As usual Starn Marketing Group came through with flying colors. (Everything) looked great. Always a pleasure working with you all! Thank you for…

Bringing external voices into your collateral is one way to move the needle.

Creating eye-catching marketing collateral can be a daunting task when you consider the price of each decision. Unlike online marketing, print marketing materials cannot be changed once they've been created, so if you're a small business on a budget, the pressure is on to get it right the first time
That's where Alignable member Steve Alpert of New York Printing Solutions comes in. He realized that…

Great trade show photography can make all the difference on your social media feed, blog, or website, or within your printed collateral. But knowing a few camera tricks can go a long way in helping…

Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “What Corporate Print Buyers Are Looking For” focuses on what elements generate corporate print buyer engagement decisions when selecting a commercial printing organization.Print marketing collateral continues to be an integral part of successful marketing mix outcomes, and to that ...

Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why You Should Introduce the Printer to Your Brand” speaks to the effort of unifying your brand messaging across all marketing touch points, including the brand identity that print collateral represents. The majority of print experts highly recommend that you should speak to your c...

Did you know that video will constitute 82%
[www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html]
of all global IP traffic by the year 2022?
This clearly shows how important video content will be in the near future and
why you should incorporate it into your content mix. Video content should be an
integral part of your content strategy and should play a key role in your
marketing initiatives.
However, it is not as simp