Results for Retail Marketing

Retail is an omnichannel experience — a seamless series of touchpoints that enables consumers to explore products through a variety of different resources before ultimately completing that path to purchase. What does that mean for brands? It means they must be able to perform in multiple arenas, where and when the customer seeks information or validation for a pending purchase. Through the lens of Brand as…

One third of all online purchases are made with mobile devices. With the introduction of Apple Pay these numbers will likely increase, which means retail marketing is about to change forever.

Three key customer service lessons from Jeff Bezos that every business can take to heart.

A targeted retail marketing email campaign is a great way to bring customers into your store and...

Never before has it been so difficult to create a perfect marketing mix. It seems like every day new studies and reports are being released about the hottest new products that are flying off the sh…

Learn about food retail marketing to millennials by utilizing product placement in different technologies as well as food packaging to convey company attributes.

Retail marketing services that streamline the procurement of standard club merchandising elements including pallet skirts, corner wraps, pallet trays, and overhead displays.

Retail marketing highlights from the 2014 back to school season.

An estimated 184 Americans tuned in to Super Bowl XLIX, and advertisers spent more than ever to capture their interest. Marketing executives from La-Z-Boy, The Container Store and Big Lots share their favorite commercials and social media campaigns centered around the big game. See their picks and share your own favorites.

Before you build a house, you need a foundation. When it comes to retail marketing, that foundation is the retailer’s brand.

The holiday season is here, and so are the holiday marketing campaigns. And thanks to social media and some creative online applications, companies now hav

Most retailers are aware of the dramatic shift that has impacted our industry. Digital disruption has fundamentally changed customers’ expectations of the shopping experience and the way they interact with retailers. The traditional four P’s of retail—product, price, promotion, and place—are almost unrecognizable today. It’s not about how you want to sell to your customers but rather about where, when, and how they want to interact…

This article shares several ways brick and mortar businesses are leveraging digital retail marketing, eCommerce, and technology to grow their sales.

Augmented reality presents an opportunity to create a continuous consumer experience across the web, smartphones and in stores. Here's how.

This year, consider showrooming part of holiday past. With most major retailers offering price-matching guarantees this holiday season, Vibes recently revealed insights for retailers into the profile of today’s "connected shopper" — consumers using their mobile phone to make informed buying decisions. The profile is a bit unexpected — more than half are male, one third is above the age of 45 and they cut across…

Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text.

Amazon's online sales growth was 10 times larger than that of the eight largest retailers combined, according to Baird Equity Research.

Meet Maggie Berry, associate director of retail marketing at MOMA.

If you own a retail store, I'm sure you're already planning your marketing approach for Small Bu...

See mobile marketing trends for retailers. Campaign Monitor shows retailers what to expect with mobile trends when creating email marketing strategies.