Results for Retail Marketing

Retail is an omnichannel experience — a seamless series of touchpoints that enables consumers to explore products through a variety of different resources before ultimately completing that path to purchase. What does that mean for brands? It means they must be able to perform in multiple arenas, where and when the customer seeks information or validation for a pending purchase. Through the lens of Brand as…

One third of all online purchases are made with mobile devices. With the introduction of Apple Pay these numbers will likely increase, which means retail marketing is about to change forever.

Black Friday is not the only game in town...look at the day following and here are six marketing tips for your small business for Small Business Saturday.

A targeted retail marketing email campaign is a great way to bring customers into your store and...

Never before has it been so difficult to create a perfect marketing mix. It seems like every day new studies and reports are being released about the hottest new products that are flying off the sh…

Three key customer service lessons from Jeff Bezos that every business can take to heart.

Beacons are prompting retailers toward greater in-store success. These geo-location digital devices are engaging shoppers with relevant retail promotions to enhance the in-store experience. Beacons provide precise proximity marketing to retailers trying to reach shoppers in modern mobile ways. Their proven performance has rapidly led to worldwide acceptance and adoption. In fact, a recent Airspace...

Retail marketing services that streamline the procurement of standard club merchandising elements including pallet skirts, corner wraps, pallet trays, and overhead displays.

Retail marketing highlights from the 2014 back to school season.

An estimated 184 Americans tuned in to Super Bowl XLIX, and advertisers spent more than ever to capture their interest. Marketing executives from La-Z-Boy, The Container Store and Big Lots share their favorite commercials and social media campaigns centered around the big game. See their picks and share your own favorites.

Before you build a house, you need a foundation. When it comes to retail marketing, that foundation is the retailer’s brand.

The holiday season is here, and so are the holiday marketing campaigns. And thanks to social media and some creative online applications, companies now hav

The hottest segment in retail is direct-to-consumer D2C brands. Its also very competitive and quickl...

Most retailers are aware of the dramatic shift that has impacted our industry. Digital disruption has fundamentally changed customers’ expectations of the shopping experience and the way they interact with retailers. The traditional four P’s of retail—product, price, promotion, and place—are almost unrecognizable today. It’s not about how you want to sell to your customers but rather about where, when, and how they want to interact…

This article shares several ways brick and mortar businesses are leveraging digital retail marketing, eCommerce, and technology to grow their sales.

In January 2016, the city of Johnson City hired a national marketing firm that specializes in retail to induce more companies to locate in the region.
On Monday, Retail

With this year’s holiday shopping season significantly shorter than last year’s due to a late Than...

Augmented reality presents an opportunity to create a continuous consumer experience across the web, smartphones and in stores. Here's how.

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The future...

This year, consider showrooming part of holiday past. With most major retailers offering price-matching guarantees this holiday season, Vibes recently revealed insights for retailers into the profile of today’s "connected shopper" — consumers using their mobile phone to make informed buying decisions. The profile is a bit unexpected — more than half are male, one third is above the age of 45 and they cut across…