Results for Political Campaigns

Campaigns are Periscoping, Tweeting, Facebooking, Snapchatting and Instagramming. But campaigns and strategists say the biggest bang comes from new ways of using the ol' email list.

Practical media strategy for candidates, campaign managers, and anyone considering social media for political campaigns.

What do the campaigns of Sarah Palin, John McCain, Ted Cruz, Donald Trump, Newt Gingrich, Rand Paul, Ralph Nader, Ronald Reagan, Mike Huckabee…

If you're running for office, having an email campaign is one piece of your marketing efforts that's effective and safe in these pandemic times.

It’s almost that time again and if your a candidate you need to be doing everything you can to draw attention to voters. In this game the presentations is everything. Your speech, your clothes and let’s not forget – everyone and everything that surrounds you. Every good standing candidate has buttons, stickers and signs with their [...]

Good political campaign photography may seem like an extra expense, but done right, a campaign photo shoot is a great investment for your campaign.

When it comes to politics, you enter the race to win the race. You invest time, money, energy, and emotions into your election campaign, so finding the most effective and cost efficient route to reac…

Whether you're running a political campaign or running a business, geofencing can be an incredibly useful tactic.

How are other brands using Snapchat? Let’s take a look at some of the most unusual Snapchat marketing campaigns that actually worked.

Some Americans enjoy the opportunities for political debate and engagement that social media facilitates, but many more express resignation, frustration over the tone and content of social platforms.

Take a look at some of the most inspiring Olympics campaigns -- for marketers and viewers alike.

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only [...]

Marketing Strategy - In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's ...

We asked marketing execs how they would sell vaccines—and they dreamed up apps and celebrity cagefights

There are a few common elements that separate merely good campaigns from the very best.

Tracking offline marketing campaigns to revenue can be tricky. Here's how Kissmetrics Analytics can help.

Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.

We looked through some successful campaigns from the past year to figure out what they did right, and what lessons they can provide.

If you're not already monitoring your competition, you're probably falling behind the competition.
Not only is it important to monitor the competition in terms of products and services, it’s also v

Ford, LG, Target, Tide, and M&M's weren't afraid of going beyond the typical TV commercial.