Results for MARKET RESEARCH

Learn how to conduct market research to better reach your target customers.

Sheryl Pattek, VP principle analyst at Forrester talks about best practices for applying market research.

In response to TechCrunch’s investigation of Facebook paying teens and adults to install a VPN that lets it analyze all their phone’s traffic, Senator Mark Warner (D-VA) has sent a letter to Mark Zuckerberg. It admonishes Facebook for not spelling out exactly which data the Facebook Res…

Lucid is announcing that it has raised a $60 million round led by North Bridge Growth Equity. It's the company's first outside funding since raising a..

For most promotional products companies, trade shows are a way of life
At the shows we network, sell, dine, check up on competitors, give out awards and search for new customers. But, do we really use the opportunity for market research? Do we proactively seek out from customers what they like and don't like about our product or service? Do we listen to prospective customers for a better understanding of who they are and what they are looking for? Oh, we may pick…

When you release a new product, studying your target customers and what makes them tick is as important as the quality of the device itself. What’s the point of creating the Holy Grail of Technologies if nobody will buy it? In order to maximize profits, ask yourself the following questions: Is there a market for …

Trade shows give you great opportunities to listen to current or potential clients and find out more about them. Read to learn why market research is invaluable.

Once upon a time, market research was conducted in a very offline, manual fashion. The digital era offers data and consumer insights from online sources.

One of the hardest things to tell the people who approve communications is: You are not the target. It has to be said often because the I-like-it/I-don’t-like-it response can be based on personal taste and experience far from the preferences of the actual target of the message. The CEO may love Caravaggio and Mozart and […]

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.

Borns provides B2B research & planning, branding, website, marketing communications to OEMs, pharma, healthcare, logistics.

Last week saw an interesting piece by Mindshare’s Global CEO, Nick Emery published in ‘Campaign’, and widely circulated on social media. In case you missed it, here it is
Nick’s piece generated praise from beyond GroupM and WPP. Andrew Stephens from the independent agency Goodstuff along with your humble correspondent were amongst many tweeting their appreciation of an insightful look at the many challenges facing media…

Is the law of small numbers - a bias that makes people favor certainty over doubt - to blame for many modern day myths?

Now more than ever, consumers want to collaborate with companies and help shape their future.

Just like advertising, market research is being disrupted by enterprise software

Market research is the marketing team’s most powerful tool. Find out how to easily conduct impactful research, the kind that uncovers insights to act on.

Nearly every business requires some form of marketing to grow. Consider these ideas to organically market your business.

This article walks you through five types of effective market research you can do by using social listening tools.