Results for MARKET RESEARCH

Learn how to conduct market research to better reach your target customers.

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.

One of the hardest things to tell the people who approve communications is: You are not the target. It has to be said often because the I-like-it/I-don’t-like-it response can be based on personal taste and experience far from the preferences of the actual target of the message. The CEO may love Caravaggio and Mozart and […]

Now more than ever, consumers want to collaborate with companies and help shape their future.

Market research is the marketing team’s most powerful tool. Find out how to easily conduct impactful research, the kind that uncovers insights to act on.

Nearly every business requires some form of marketing to grow. Consider these ideas to organically market your business.

This article walks you through five types of effective market research you can do by using social listening tools.

Every worker needs their toolbox, and market researchers are no different. The obvious tool you need is a world-class survey platform, but let’s look at some of the other tools to help you create the best possible experience for your customers and employees.

The end result is a roadmap for a plan that will distinguish your brand experience for increased awareness, sales and market share.

For the latest trends and a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030. According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself

Screening questions play a critical role in business-to-business (B2B) questionnaire design. These questions are used at the beginning of a survey to determine whether an individual participant – or the business that they represent – qualify for the study. In B2B research, screening questions are a researcher’s first line of quality control. In addition to… Continue reading →

Market research enables you to learn from the consumer and find out exactly what you can do to meet their needs. Gathering and analyzing all this data is no easy task but the techniques below can help you gain more insight into the consumers’ needs.

Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider s Definitive List of Secondary Market Research Sources lists literally hundreds of…

Learn how to conduct market research to better reach your target customers.

Getting an edge over your competitors is important, and only possible when you truly and deeply understand the competition. Which brings us to one of the best ways of gaining new insights for your company

Market Research - Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors.

Asking consumers what they want is so passé. There was a time when brand and marketing managers would not think of making a decision about the product, Twenty-first century market research does away with asking the consumer what they want.

By Laura Arnold, PR Manager and Social Media Strategist, Forza Marketing
Of all the folks here at Forza, my hair probably changes the most. It’s been a kaleidoscope of colors, from blue to purple to orange and red. When I was hired, it was pink. It’s currently a mix of blue, pink and purple
What does this have in common with marketing and PR? Actually, quite a lot, when it comes to the client/agency relationship.
Here are three big aspects that fashion hair…

The hotel business is more competitive than ever, but independent hotels can stay in the game by crafting compelling content marketing. But this can only be achieved with by developing an integrated content strategy that focuses on solid market research, creative copy and images, smart distribution, savvy SEO, accurate measurement, and a quality user experience....