Results for MARKET RESEARCH

Learn how to conduct market research to better reach your target customers.

Sheryl Pattek, VP principle analyst at Forrester talks about best practices for applying market research.

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.

In response to TechCrunch’s investigation of Facebook paying teens and adults to install a VPN that lets it analyze all their phone’s traffic, Senator Mark Warner (D-VA) has sent a letter to Mark Zuckerberg. It admonishes Facebook for not spelling out exactly which data the Facebook Res…

For most promotional products companies, trade shows are a way of life
At the shows we network, sell, dine, check up on competitors, give out awards and search for new customers. But, do we really use the opportunity for market research? Do we proactively seek out from customers what they like and don't like about our product or service? Do we listen to prospective customers for a better understanding of who they are and what they are looking for? Oh, we may pick…

Trade shows give you great opportunities to listen to current or potential clients and find out more about them. Read to learn why market research is invaluable.

When you release a new product, studying your target customers and what makes them tick is as important as the quality of the device itself. What’s the point of creating the Holy Grail of Technologies if nobody will buy it? In order to maximize profits, ask yourself the following questions: Is there a market for …

Once upon a time, market research was conducted in a very offline, manual fashion. The digital era offers data and consumer insights from online sources.

One of the hardest things to tell the people who approve communications is: You are not the target. It has to be said often because the I-like-it/I-don’t-like-it response can be based on personal taste and experience far from the preferences of the actual target of the message. The CEO may love Caravaggio and Mozart and […]

Borns provides B2B research & planning, branding, website, marketing communications to OEMs, pharma, healthcare, logistics.

Last week saw an interesting piece by Mindshare’s Global CEO, Nick Emery published in ‘Campaign’, and widely circulated on social media. In case you missed it, here it is
Nick’s piece generated praise from beyond GroupM and WPP. Andrew Stephens from the independent agency Goodstuff along with your humble correspondent were amongst many tweeting their appreciation of an insightful look at the many challenges facing media…

Now more than ever, consumers want to collaborate with companies and help shape their future.

The marketing research experts at NYC's The Halo Group explore marketing statistics on Millennial parents. You'll hear information on parenting styles, work-...

Market research is the marketing team’s most powerful tool. Find out how to easily conduct impactful research, the kind that uncovers insights to act on.

Nearly every business requires some form of marketing to grow. Consider these ideas to organically market your business.

This article walks you through five types of effective market research you can do by using social listening tools.

Every worker needs their toolbox, and market researchers are no different. The obvious tool you need is a world-class survey platform, but let’s look at some of the other tools to help you create the best possible experience for your customers and employees.

The end result is a roadmap for a plan that will distinguish your brand experience for increased awareness, sales and market share.

For the latest trends and a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.