Results for Integrated Marketing

Looking for a new integrated marketing and PR career? These tips will be helpful as you begin your virtual job search.

Integrated marketing communications (IMC) is not merely doing more kinds of marketing. IMC offers a coordinated, cost-effective strategy to help you focus on your key message and share it in a consistent, compelling way through a strategic mix of marketing/communication channels.

PR and communication pros should prioritize their needs and wants in terms of agency profiles. Do they have proper staff training and development programs in place?

Learn how to integrate metrics and KPIs so that your marketing team can successfully accomplish brand awareness and strive to be the No. 1 thought leader.

Integrated marketing combines the more traditional outbound marketing with the kind of inbound v...

Emerging growth B2B tech and healthcare brands are leaning on PAN to deliver integrated marketing and PR growth strategies. Learn more in this infographic.

When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm. To which, I generally received polite nods and the occasional more truthful – “What the heck is integrated marketing anyway?” Well, c’mon I would mutter, “everyone knows it’s a management strategy and meta-discipline […]

In a recent campaign, investment firm Vanguard managed to leverage some pop culture staples, along with adopting a more relatable vernacular across social media channels.

Integrated marketing isn’t complicated — just hard. There are a lot of moving parts, and it helps to break the process down into steps.

Integrated marketing seems like an easy subject until you start to try and implement it within your company. Learn a few tricks for success here.

Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

Before we get into the concept of a truly integrated marketing strategy lets acknowledge a truth or ...

The biggest challenge for most bloggers is that they are juggling too many balls at the same time an...

For many retail businesses, the holiday season generates a majority of revenue for the year. Your holiday marketing campaigns can make (or break) your annual revenue goals. Ensure your integrated marketing program for the holiday season generates maximum return by following best practices. Anvil President & Founder Kent Lewis will outline the latest and greatest industry research, strategies and tactics employed by leading brands during the…

All startup founders recognize that creating awareness and “buzz” around their new business is paramount. Strong visibility helps support sales growth, attract additional investors, and makes it easier to hire top talent. But too often, founders of early stage firms are overzealous in building big PR campaigns early on. Jumping in too early with a full blown PR strategy can backfire when a company ends up not living up to the hype. To avoid this, we broke down the 5 most important tips…

Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online.

Resources for the Printing Industry, Marketing Campaigns, & Integrated Marketing: Envelope Sizes, Folding Methods, Bindery Finishes, Green Printing report.

Sales - The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to ...

Influencer marketing is expected to increase to a $5-$10B industry by 2020 – and is quickly becoming an essential part of an integrated marketing mix. The increased demand from brands has enabled many influencers to cash in on the industry’s success, with social stars with a following of 1MM+ typically getting paid 50% more than …

Learn how to develop a strategic integrated marketing and PR strategy that will take your FinTech brand to the next level of growth.