Results for Integrated Marketing

We reject the idea that effective marketing is synonymous with clever campaigns. We are a marketing agency that prioritizes thinking as highly as we do creativity.

For a taste of the marketing intelligence offered at InterACT, here are three integrated marketing ideas that sprang from the closing session: "45 Integrated Marketing Ideas (That Work!) in 45 Minutes." It featured top experts M.J. Anderson, CMO of Trekk Cross-Media; Andrew Kordek, Co-Founder & Chief Strategist at Trendline Interactive; and Jon Otto, CEO of Visions, Inc.

Leveraging PR across integrated marketing channels and strategies should be top-of-mind for all CMOs. Here are five ingredients for a successful campaign.

The workforce has been in a constant state of transformation ever since its inception. It has continuously needed to shift and change in order to meet the needs of an ever-evolving market, especially one that

The goal to reactivate lapsed customers is to remind dormant inactive customers of why they once preferred you; then persuade them, to buy from you again.

Integrated marketing takes into consideration all aspects of marketing and the many channels you may carry out marketing within. As with all marketing plans you need to know what your goals are, who you plan to market too and how you will accomplish this. Typically, your goals and the audience remain the same, the

Integrated marketing communications (IMC) is not merely doing more kinds of marketing. IMC offers a coordinated, cost-effective strategy to help you focus on your key message and share it in a consistent, compelling way through a strategic mix of marketing/communication channels.

Looking for a new integrated marketing and PR career? These tips will be helpful as you begin your virtual job search.

Coordinating company-wide integrated marketing communications is critical in achieving marketing success. Wondering what that looks like? Read on.

The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”

Zestt will launch their home decor brand with the integrated marketing efforts of the Cyphers Agency, an advertising agency located in Annapolis, Maryland

Learn how to integrate metrics and KPIs so that your marketing team can successfully accomplish brand awareness and strive to be the No. 1 thought leader.

PR and communication pros should prioritize their needs and wants in terms of agency profiles. Do they have proper staff training and development programs in place?

We would like to introduce our first webisode. In this one, Brian Bennett gives a lecture on Integrated Marketing to a college class.

Not sure how to evaluate your integrated marketing & PR programs? Take this short assessment to determine if your current strategy is up to par.

Spark Public Relations : Our deep experience and agile approach to strategic communications allow us to quickly deliver results.

We've already arrived in August, and this has been one busy whirlwind of a summer. Between major elections, summer vacations and Pokemon catching, we've all

Integrated marketing combines the more traditional outbound marketing with the kind of inbound v...

CBD is a full service agency in Chicago, offering meaningful integrated marketing communications to both the B2B and B2C sector.

Emerging growth B2B tech and healthcare brands are leaning on PAN to deliver integrated marketing and PR growth strategies. Learn more in this infographic.