Most importantly, it maintains the brand identity you’ve spent so much time, effort, and research developing, until you actually make a cognitive choice...
The human face is the most powerful aspect of any marketing. Before computers, before radio, before telephones, everything happened face to face. More than any other part of the human body, the face…
When Google first demonstrated its Duplex service in mid-2018, it stunned the world by making relatively complex bookings over the telephone using a system that sounded very close to how a human might sound. It also breathed new interest into a technology that has become both increasingly prevalent in consumer devices, and an increasing source of frustration – the voice-based user interface.
The type of celebrity and the stage of their career can greatly reduce your cost. Brands don’t have to spend seven figures to successfully use a celebrity. Informed marketers with limited budgets c…
Marketers can certainly learn a thing or two from the pure-creative world about turning ideas into reality.
When I write content, I’m usually not that funny. My written jokes don’t go over too well, so I stick with solid, meaty stuff that helps my readers solv
Storytelling is an ancient art form, which has been proven to work for promoting products & creating successful branding. Learn how to create a brand story.
Learn the ten easy ways to create a brand experience using all the senses, not just the way something looks or a certain tagline. This list of brand elements will help you build a stronger brand identity—one that will help set you apart from your competitors.
How to get ahead in advertising? Stop caring so much.
Make your brand's visual content work for you with these tips.