I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their…
We all know how important it is to present to your audience as a real company, a real brand that understands them and their context. But that doesn’t mean this is easy to do. In fact, many brands s…
When it comes to marketing, we understand how important it is to build a trusting relationship with current and potential customers. Marketers spend hours perfecting the customer journey, analyzing t…
If you take the time to consider your personal brand, do you know where you're at? Do you have a solid narrative, a strong online presence, and a good sense of authenticity? Read on to learn why having a personal brand is so key to success!
As digital marketing becomes more sophisticated and pinpointed, marketers must know what messages to deliver and how to do it effectively.
Improving customer experience offers more long-term benefits than “earn-and-burn” loyalty programs.
Make sure your referral-generating technique takes these factors into account.
A great marketing will compel your audience to engage with you and listen to what you have to say. Do you have the marketing key that monetizes?
The key to SEO copywriting success surprises people. They expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience; and giving…