Results for Flyers & Mailers

With all the interactive and newly emerging media that's available to direct marketers, many of you may wonder if and when you should still use direct mail. While media choices continue to grow, when used appropriately, direct mail remains a direct marketing workhorse for carrying your message to your targeted audience. Here are suggestions for how, when and why to use it.

The difference is that direct mail generates a response and junk mail ends up in the trash. Discover how to get your prospects attention.

Direct mail marketing is very data centric. The USPS allows marketers access to not only delivery speeds but also accurate delivery dates.

The good part about dimensional mail is that each one may cost more to produce, but you will get more responses with this type of mail.

Direct mail can still be a great way to market your business, if done right. It can also be a huge disaster and expense if done poorly. Below are just a few of the most common mistakes most businesses make when sending out a direct mail piece.
Purchasing a list. Be very careful about renting or

Aside from the assurance of knowing that your direct mail effort was received by the recipients, there are some significant other takeaways that can benefit you: • Know how long it takes your mail …

The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your results

My view is that a marketing plan should use a variety of mediums.

Are your buyers price-sensitive? Then invest in direct marketing to get any penny-pinching customer segment to buy your products and services.