There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies deliver better customer experience and more.
Automated sentiment analysis, powered by text analytics, infuses explanatory power into stale Likert-reliant methodologies and allows researchers to stay on top of fast emerging trends, and to tap …
Did you know you can create a totally customizable Google Map?
Some people like to compartmentalize their digital marketing efforts. SEO is SEO. Social media is social media. But what if we tell you that social has an impact on your SEO results? Learn all about social signals here and how they affect your search engine rankings.
Custom Intent Audiences aren’t new, but using them for better YouTube targeting is a new concept for many eCommerce marketers……
What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. ...
We are constantly trying to solve the ongoing mystery of the future of search. Some people say guest blogging is coming to an end, while others believe socia
As the virtual world continues to grow at an exponential rate, more and more businesses are turning to sentiment analysis for marketing and reputation ma...
What would your internet marketing look like if there weren't any search engines? How would you go about earning the kind of attention that translates into
Organic search engine optimization, or organic SEO for short, is the process of increasing your website’s rankings on organic searches…
The use of digital technology to market goods and services does more than just appeal to our tastes; it can also distort our perceptions and dislodge us from common ground. By Sarah Negri* In a mar…
Search engines, like social media algorithms, get you to click on links by learning what other people click on. Enticing misinformation often comes out on top.
I got into social network analysis purely for nerdy reasons – I wanted to write some code in my free time, and python modules that wrap Twitter’s API (such as tweepy) allowed me to do s…
Google started as a simple but powerful search engine with a minimal homepage layout featuring not...
The rules of search engine optimization (SEO) are forever changing. Gone are the days when you could climb to the…
The first thing you need to know: SEO (Search Engine Optimization) has changed enormously (Read last week’s blog post, “Why Redesign Kyle’s Site When It’s Still Working.”). For example, keywords are no longer the Holy Grail that drives visitors to your website. Google’s exponential rate of change has made the keyword almost antiquated. Do we still use keywords when we create content for your website and blogs? Yes, but keywords are part of the strategy and not the leading edge.
DuckDuckGo is trying to attract users with a privacy-focused search engine. But taking on an internet giant isn’t easy.
Recently, I bought a dress from an online company. Now this was no ordinary dress. I was able to customize the sleeves, neckline, and hemline. I input each measurement into the online form, which
Is Google plus important for search engine optimization? Being found in search engines amounts to free marketing and who doesn't like something for free.
Currently, Google's algorithm does not directly measure your networks- except for Google+. But it does pick up on social signals...