Why reducing customer friction is the new customer loyalty
Reducing customer friction points is all the rage these days. Why? Because it's the only way to generate true customer loyalty.
How to Reduce Friction and Increase Mobile Sales
Reducing the amount of customer friction in your mobile experience can lead to killer results and supercharge your mobile sales: here's how.
10 Simple Ways to Increase Conversions by Reducing Friction
The basic problem we face when selling online is getting our prospects all the way from our headline to our call to action. We know our copy has to include all the important information prospects want…and nothing more.
How To Increase Productivity In Your Business
According to NAR, only 1% of all agents in the country earn one million dollars or more a year, after all dues and fees. Tom thinks many agents are capable o...
How Reducing Friction Increases Revenue [Podcast]
Roger Dooley stops by the podcast to speak about his latest book, Friction, and how business owners can make their processes simpler to win new customers.
What To Watch In Banking For 2019? Anything That Reduces Friction And Increases Efficiencies
With a new year just started, it’s a popular time to make predictions about what to expect in the economy . I don’t have a crystal ball, but the direction for 2019 is clear – this is the year for businesses across all segments to take action to reduce friction and increase efficiencies.
How to Reduce Fraud and Friction in Cross-Border Payments
Varied, unique workflows to handle cross-border transactions create detours adding operational costs related to transaction fees, time, and manual labor. They may have one payment flow to pay using wire transfers.
Facebook Releases New Report on Customer Friction Points, and How to Resolve Them
Facebook has released a new report on common customer pain points in the purchase process, and how brands can address such issues and streamline the process.
Essential Tactics to Increase Your Customer Engagement on Social Media
Engaging customers on social media is maybe the easiest and fastest way to increase your brand awareness and boost profits. Given the latest trends on social media, small businesses from everywhere take their time to...read more
How to: Reduce friction within your MLR team
Last month, we hosted our first Pepper Flow® Customer Forum . The event was focused on trends in promotional review and MLR best practices, in addition to providing insights into the Pepper Cloud® product portfolio and our vision for future software offerings Throughout forum presentations, roundtables, and informal discussions, collaboration came up again and again. Questions like: How do we work better, together? How do we…
Top Strategies For Increasing Insurance Customer Engagement
Like it or not, Insurance traditionally has never been an attractive forum to talk about customer eng
Transcript of How Recuding Friction Increases Revenue
The transcript of the Duct Tape Marketing Podcast episode, "How Reducing Friction Increases Revenue" with Roger Dooley.
5 Tips to Reduce Checkout Friction
You’ve put in the legwork: developed an optimal storefront, perfected the product, established a price that fits into market demand and set up online payment. All aspects of your eCommerce site are optimized for getting the shopper to the cart and on to the sale. Now, it seems, your online store is set up for prosperity — and it has been doing more than well!
How Credit Card Chips Could Actually Increase Fraud
Those tiny new chips embedded in your credit cards promise to make it tougher for thieves to steal your data. But before the technology — known as EMV — is…
How to Reduce Friction
As most of you (hopefully know), my latest book, The Convenience Revolution, is all about making the customer experience as frictionless as possible. In the book, there are six Convenience Principles with plenty of examples, and many of our followers have read my articles and watched my videos on these powerful concepts. The other day …
How Friction Destroys the Customer Experience
Friction is the enemy of customer experience. It frustrates the customer, annoys your team, and stops business growth. And if friction remains within the buyer’s journey, it can stop future sales. Studies report that “51% of B2B companies avoid vendors after a bad customer service experience with them.” That’s why, it’s important to remove the …
How Friction Hurts the Customer Experience
Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.
7 Tips for Increasing Social Media Engagement
When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to stay on top.
How to Increase Search Engine Ranking with Link Building
By now, you probably know the basics of local SEO and what to do to make sure your business is found online. But we're going to take it a step further and talk about something you may not kno
How to Reduce Friction to Boost Results
Think of friction as a lever that you can move up or down depending on your desired outcome. If you want more of something, remove friction and make it easy. If you want less, add extra steps.