When trying to boost your brand at trade shows or other events, it is essential to lean on influencers to maximize your ROI. Here’s how.
Are you interested in lower expenditures, better SEO rankings, higher revenue, and improved brand recognition? Achieving all at once seems nearly impossible, but there is a simple solution that offers all those benefits: social influencers. ...read more
Using influencers is a simple way to save money while still receiving adequate marketing help.
Publishers including Complex and Rooster Teeth are using influencers to attract audiences that can leverage infrastructure publishers have already built.
Influencers are getting even more creative and increasing their engagement by providing organic content that creates trusted relationships with captive audiences.
What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software?
A study of more than 800 social media influencers highlights the increasing use of Instagram for campaigns, along with the benefits of microinfluencers. Brands can tap into larger pools of influencers by using incentivized referral campaigns, and they should work closely with influencers to create authentic content that tells a compelling story, writes Eileen Brown.
For example: Use an influencer's influence offline.
Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event. You need to build up the momentum in a short span of time – short …
Think of influencer marketing as an accelerator to your content marketing strategy. Leveraging powerful influencers to get your content in front of larger audiences is an incredibly effective content…
To successfully leverage an influencer marketing campaign before a product unveiling, a marketing team must first take the time to vet and prep its target influencer candidates. Here’s how to ensure a proper brand-influencer fit.
Around 30% of consumers are more likely to purchase a product endorsed by non-celebrity bloggers than celebrities. And that’s exactly why using influencers in marketing makes sense
Influencers have been popularly used to promote brands and products through sponsored posts on social media. Usually, this involves product placements and brand mentions, and the influencers generally get paid per post. But brands are
Most companies pay influencers to create marketing content to better reach target audiences. Brands also repurpose influencer content for their own channels and marketing. See more study results.
If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts. But do you know these fun facts about promotional products? Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. […]
Need some inspiration for your personal promotions? Check out these self-promotion projects from the HOW Promotion & Marketing Design Awards.
Do you find yourself looking towards influential internet personalities before you make a buying decision? If so, you’re not alone.…
One of the hottest marketing trends for the coming year is something called “influencer marketin...
Leverage the right influencers and access their followers to strategically grow your subscriber base and increase exposure for your brand.
Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. Because of this increased effectiveness, brands especially like to work with influencers when launching new and unknown products. They can significantly elevate your brand …
Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you……