Eye Comm Inc.
Santee, CA:
What Is Direct Response Marketing?
It's such a great question and yet such a difficult one to answer! Nonetheless, I'm going to try my hand at answering this exact question without making your eyes glaze over and your mind turn to cottage cheese. Understanding what makes Direct Response different can mean the difference between a successful marketing campaign and an unsuccessful one.
Just like American politics is divided primarily between Republicans and Democrats, the world of marketing is generally divided between what you would call "Brand Marketers" and what you would call "Direct Marketers." To be fair, these two worlds often do intersect (even though…
The 6 Direct-Response Marketing Secrets Every Marketer Must Know
Here is a short list of time-tested, market-validated marketing principles you must know to effectively grow your company.
How to Generate Low-Cost Direct Response Leads
How to generate low-cost direct response leads using alternative media.
How Snapchat is courting direct-response marketers
Advertisers are moving from running brand-building campaigns on Snapchat to direct response.
What is Direct Response Copywriting? 9 Easy Ways to Create it (With Examples)
Direct response copywriting is a remarkable content strategy that drives conversions and sales. But your marketing content will not generate…
How D2C brands use direct response campaigns
Discover how direct-to-consumer brands are translating direct response video campaigns into millions in sales.
7 Direct Response Marketing Examples to Drive Sales Instantly
Direct response marketing is all about making things happen now. Adopt these 7 direct marketing examples now to instantly boost engagement & sales.
What Direct Response Marketers Need to Know When Moving Into Retail
5 ways direct response marketers can be more brand focus in their marketing plans
How to Calculate the Success of a Direct Mail Campaign
The first thing you need to determine? The close rate needed to break even.
Why Brand Marketers Should Think Like Direct Marketers
How To Increase Customer Response Rates by 244%
Learn how this consulting company was able to increase customer engagement with digital rewards powered by Tango Card.
How Are Your Direct Mail Response Rates?
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck. According to the DMA's
SocialMatch Increases Response Rates
Social media marketing is a great way to empower your response rates. Increase your conversion rate by maximizing exposure to your mailing list.
What exactly is direct selling?
Don’t be so quick to dismiss D2C sales. With more customers shifting online, you need to take advantage of the growing direct selling market.
How to Navigate ‘Direct to Consumer’
Going direct-to-consumer makes good business sense, but it calls for a different level of supply chain preparedness.
What is Direct Marketing? (with pictures)
Direct marketing is a sales technique of approaching potential customers directly. Often controversial, direct marketing can even...
Is Direct Traffic an Indicator of Brand Strength?
Direct trafic is not the only way to measure brand strength. Discover three reports in Google Analytics to gauge the strength of your brand.
Increase Holiday Sales with Direct Mail
The holidays are upon us! It’s time to start planning …
Building Your Business With Direct Mail
The ability to present complex features and benefits makes direct mail an invaluable sales support tool. Every manufacturing and distributing company has a sales force, dealer network or customer service staff. Direct mail can multiply the effectiveness of those responsible for promoting the company’s product or service. Direct mail is a natural for introducing new …
6 Types of Response Bias + Examples
Learn what response bias is and how to avoid it. See examples for each of the 6 types of response bias. See what best practices will keep your surveys safe.
Why direct-to-consumer brand Parachute prefers direct mail to display ads
As direct-to-consumer brands reach the limits of online advertising, startups and larger players alike are turning to new twists on old-school strategies.
