Eye Comm Inc.
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What brands are getting wrong about AR
AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?
8 ways blogging can build your startup's brand
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
3 essential online monitoring tactics for informed brand building
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
7 Social Media Power Techniques that Build Your Brand and Business
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
For Brands That Join the Conversation, Pros Outweigh Cons
Understanding how and when people want companies to show up.
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Everything You Wanted to Know About Working with YouTube Influencers
YouTube Influencer Laura Reid shares her thoughts on how brands should approach influencer marketing campaigns to ensure success.
The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals
Brand signals are the quiet influencer in search algorithms. Learn more and how to boost your visual brand signals. – Content Marketing Institute
A Chatbot Maker's Expert Tips to Create a Bot for Your Brand
Chatbots, already capable of customer service work, can be integrated with ecommerce platforms to monetize your social media accounts and instant messaging profiles.
It's a Revolutionary Time in Brand Building
Six Factors Accelerating the Growth of Brands in the Digital Revolution
Emotional Branding and Cause-Marketing: The Ideal Partnership
While cause-marketing has been around for over 30 years, it has developed significantly over time.
7 Steps to a Cohesive Brand Content Strategy
Are you making the biggest mistake most marketers make? Here's how to avoid it.
5 tools to build your brand online
Don't let the hard work you've put toward creating a solid reputation for your organization go to waste by not bolstering it on social media platforms. These tools can help.
3 ways to increase your brand’s engagement
Do you want to expand your online audience or maybe seek to reinvigorate an existing one? Consider these keys to gaining digital traction.
5 ways for brands to build relevance and trust
New research from Social@Ogilvy and SurveyMonkey found that more social media users are engaging with brands, and they're demanding more, too.
Create Your Personal Brand: 8 Steps
Take control of your online presence to create a memorable personal brand.
6 Ways To Increase Your Brand's Online Credibility
Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
Three Steps You Can Take to Build Your Personal Brand
If you are developing a current personal brand there are steps to get you started, according to author, professor, and personal brand expert Dorie Clark.
3 Ways SEO Builds Brand Authority and Improves Audience Engagement
Search engine optimization (SEO) is a vital digital marketing strategy for small businesses seeking to grow. Unfortunately, half of small businesses in the US that maintain a company website do not engage in SEO, according to a survey on small business digital marketing trends.<br>Not engaging in SEO
