How To Overcome The Challenges of Data-Driven Digital Marketing
Data is a key component in driving decisions when it comes to consumer behavior and marketing strategies. However, with all this information comes challenges. Here are a few of the biggest challenges marketers face when it comes to data and how to overcome those challenges.
Data-Driven Digital Marketing: How to Improve Your Marketing Strategies
Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-dri…
How Technology And Storytelling Create Growth-Driven Digital Marketing
Marketing is all about storytelling; it’s just that not many agencies incorporate its fabric into their blogs, email copy, web pages, and messaging. Learn more about how technology and storytelling create growth-driven digital marketing.
4 Actionable Ideas for a Data-Driven Digital Marketing Strategy
What's the big deal about big data? Simple—it's the fuel that powers successful digital marketing.
What Is Digital Marketing and Why It Matters
www.sas.com/software/customer-intelligence/overview.html This video defines the SAS point of view on digital marketing. SAS® Customer Intelligence off...
Digital Marketing Guide For Small Business
A digital marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business on...
How to Make Sure Your Digital Marketing Strategy is Results-Driven
Too much data can be as detrimental as too little when it comes to goal-setting. Alexandra Tachalova offers her insights on aligning the right metrics with your business goals, choosing KPIs, and the power of measuring and testing.
How Banking Brands Are Using Digital Marketing To Win Consumers
Financial marketers are accelerating investments in digital advertising for branding initiatives and to support more personalized messaging.
Online Banking in 2019: 5 Key Digital Marketing Trends to Watch
Results of SEMrush online banking industry analysis, augmented by the research since completed with the expanded capabilities of our digital marketing toolkit, have revealed five significant trends to consider in planning the marketing strategy for y...
Digital Marketing FAQs
In this video, we’ll be talking about keywords and what they are. From the search engine optimization standpoint, keywords are specific words that tell peopl...
What Exactly is Digital Marketing
We all know digital marketing is a vital part of almost every business these days, but what does digital marketing even mean and where do you start?
Digital Marketing Trends for 2019
Lever Interactive presents our top digital marketing trends of 2019. For a successful marketing program in 2019, continue to focus on utilizing your data, au...
What is the Difference Between Digital Marketing and SEO for Small Business?
Are you a small business owner who isn't quite sure what the difference is between digital marketing and SEO (search engine optimization) or why you should e...
Digital Marketing Guide: Social CRM
Ad Age answers your questions about social customer relationship management, or social CRM, one of the marketing world's latest favorite buzzwords.
Marketing Minute 053: "What is Marketing Automation?" (Marketing Strategy / Digital Marketing)
What is “marketing automation” and why is it important for digital marketers? To answer these questions, first we need to recognize that focusing on the part...
Why do you need a Digital Marketing Agency
Let Matts and Davidson position you lightyears ahead of your competition with the latest in digital video technology. Whether its a video spokesperson to gra...
How to Start a Career in Digital Marketing
In this video I go through the 7 steps to get started with a career in digital marketing: 1. Read everything 2. Implement what you read 3. Offer your help fo...
What is Digital Marketing and Other FAQs
Last week we answered "How Much Does Digital Marketing Cost?" and uncovered that there are a ton of questions about Digital Marketing, like "What is Digital ...
Digital Marketing Buzzword Alert: What is Attribution Modeling?
Download the new Digital Marketing Hiring Guide here: bit.ly/DigitalMarketingHiringGuide Marketers are surrounded by buzzwords. In our new video serie...
Digital Marketing Agency in Atlanta, GA
EverSpark Interactive is a SEO-first digital marketing agency based in Atlanta, GA. www.eversparkinteractive.com 3340 Peachtree Road NE, Suite 1010, Atlanta,...