Do you thank your customers for their loyalty to your brand? If you don’t, you should. We’re here to tell you why—and to let you know when you should be saying it.
Email segmentation is an effective strategy to sustain customer loyalty. Build trust by sending a tailored message to specific audiences.
Is a loyalty program necessarily the right fit for your retail brand? Here are some retail loyalty program examples which promote customer recognition.
Direct mail is crucial for building loyalty and retaining members. Learn how to design high impact loyalty kits that will wow and retain your customers.
If you’re a small business owner looking to build a company that transcends generations, then you must respect the importance and power of branding. Your business is more than a business. It’s a…
Trying to build brand loyalty? Keep it consistent! Customers need a consistent customer experience to build a relationship with your brand...
Most business owners understand the importance of customer loyalty. Customer loyalty means that people who buy from you will keep coming back, choose you over the competition, and spread the word on the benefits of being your customer. Once you have loyal customers, the hard part is over - but the work is not. The
Following proper etiquette in customer communications will build trust and loyalty.
You can motivate any patient to return to your practice when you energize your email campaign to provide high-value service by way of useful incentives, personalized emails, and creative extra touches.
Tangible benefits and customized content are the pillars of a successful email rewards program.
Here are four ways to design a returns process that engages customers and makes them feel valued.
Check out this list of stats you need to know to understand consumer loyalty and what it means for your clients.
Loyalty programs require careful consideration before you implement them. Make sure to ask yourself if your company can sustain a rewards program and make it worth the effort.
Learn how the emotions experienced while interacting with a brand or with customer service can impact customer loyalty.
These tips will help you make your marketing emails effective in improving customer retention and encouraging loyalty.
While many businesses are embracing digital marketing to take their companies to the next level, there is one form of print that still matters: direct mail campaigns. Direct mail can include a wide range of pieces including coupons, circulars, catalogues, and promotional offers. The good news is that direct mail resonates with consumers of diverse […]
Audio branding isn't just for giant brands - even smaller businesses can create a sonic signature and increase their brand value and customer loyalty.
Unlock lasting, high-value customer relationships with these five tips for building brand equity and advocacy via your email program.
Gloria Kopp shares seven key ways you can improve customer loyalty to your business using email marketing with a finely-tuned and optimised email campaign
Creating a comprehensive set of brand guidelines, a recognizable logo, and a consistent visual system to represent your business and products are key components to building customer trust and loyalty.
You may have heard the saying “the money is in the list” and I’m willing to bet that the first p...