Pendleton
Old Town - Alexandria:
Vice President of Direct Marketing
The Vice President of Direct Marketing is responsible for the profit and loss of the Catalog and eCommerce channels, developing and managing strategies for...
Why Brand Marketers Should Think Like Direct Marketers
The 6 Direct-Response Marketing Secrets Every Marketer Must Know
Here is a short list of time-tested, market-validated marketing principles you must know to effectively grow your company.
Are you an Account-Based Marketer or List-Based Marketer?
Over the last few weeks, I’ve had some amazing conversations around the bottom line requirements for high-performance ABM. The timing of these conversations is critical as ABM practitioners increasingly ask how to properly build or re-architect their programs to achieve the results they believe
Who Are the Real Online Influencers? [INFOGRAPHIC]
As the web's capacity for pageviews increases, marketers are becoming less interested in reaching as many people as possible, and more interested in reaching the right people.
![Who Are the Real Online Influencers? [INFOGRAPHIC]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2012%2F06%2F14%2Fi%2Fwho-are-the-real-online-influencers-infographic.jpg)
Want to reach millennials? Start blogging
These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
7 Emerging Conferences Every Advertising Professional Should Know About
More than ever, today’s marketers are dependent on finding insight and inspiration from the world beyond their businesses to drive innovation and discover new meaning for their customers. While there’s [...]
B2B marketers start to see value in social media
Business-facing marketers haven't warmed to social media as quickly as their consumer counterparts, but B2B marketing pros appear to have finally realized the potential of social.
Paid vs. Organic Social Media: Which Is More Effective?
Social Media - Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
Tying Social Media to Business Objectives, Measurement Tactics
Marketers are moving toward more sophistication in social media, attempting to integrate it throughout the business and tying social outreach back to business results and objectives. Investments and measurement tactics demonstrate this growth.
Benefits of Not-Com Domain Names
How can marketers benefit from not-com domain names? Maris Callahan makes the case of how a specific to your business domain name can help your business
Obsessed With ROI? There's an Apple Watch App for That
A new Apple Watch app from Marketing Evolution lets marketers check ROI like they check the time, and get alerts when things aren't going according to plan.
Build Your Brand by Separating It From Product
Brand Management - Often, the hardest thing for a marketer to doconceptuallyis to separate brand from product. Our brand and product are inseparable, I've heard it saidby some very successful people. But that's ...
Can Brands Really Make Us Happy?
Can brands really make us happy? If you ask any brand marketer, the answer is clearly “yes.” And even more so if you ask marketing staff from Coca-Cola,
4 New Moments Every Marketer Should Know
In new I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments, consumer decisions are made and preferences are shaped.
50 Common Mistakes New Content Marketers Make
Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?
4 Design Terms Every Marketer Needs to Know
This post will explain a few essential design terms and tips you’ll need to get started.
30 Terms Every Sales and Marketing Professional Should Know
The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Fortunately, these terms are pretty straightforward, you just need a little context to get …
Six Stupid Things Marketers Do to Mess Up Their Brands
Brand Management - Most organizations are full of well-educated people with access to lots of training and data. Despite all that info, some folks still screw up their brandsrepeatedly.
3 Things International Marketers Should Know About Color
What are your campaign’s colors conveying to consumers? A singular color could represent love in one country and misfortune in another. International marketers must be sure they are selecting the right color scheme for each aspect of the brand.
7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
