Why do your customers buy from you?It’s a simple question. What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better than the rest?The answer: your value proposition.
While there's no quick way to build an audience online, there are a few tactics that can help set yourself apart from the pack.
An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.
Brand managers running their organization’s Twitter and Facebook accounts should be trained in professional social media etiquette. Instead of taking a shot in the dark, consider this advice.
Don't let your content market efforts fall into a rut. Use these creative content marketing examples to inspire your own strategy
What's one secret to successful marketing? Understanding your audience. Learn how to get to know who they are, what they like and where they spend time online.
Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time.
Interactive content is one of the biggest upcoming trends in content marketing. Creating something unique that customers can personalize to get direct feedback from has a lot of potential fo
Good content marketing isn't enough this days. It takes 10x content marketing to ensure that you rank, your business grows, and your bottom line flourishes. These 75 examples will get you on the path towards doing it yourself.
One of the most important aspects of digital marketing is knowing your audience. This post walks you step-by-step through the audience research process.
The better you know your brain, the better you can expertly incorporate audience data into your content marketing strategy – Content Marketing Institute.
Building audiences in AdWords. Are you doing it wrong? Columnist Rebekah Schelfhout describes ten common mistakes and explains how to avoid them.
Jason Stein, founder of Laundry Service and the second expert in our Digital Crash Course, says social influencers are worth a lot more than you think.
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.
Building an audience is hard. This post guides you through the six key ingredients to successfully build an audience online.
Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies that are using creative tactics and content to attract links.