Do you use Twitter to market your product or service? Do you want to focus your marketing to reach specific Twitter users with Twitter ads? Twitter tailored audiences let you target people based on previous engagement with your website or content. In this article you'll discover how tailored audiences can put your Twitter ads in front of people who've already shown an interest in your business…
How to Use Excel to Run a Blog Content Analysis
Learn how to do an advanced analysis of your blog content in Excel.
How to Use Social Media Sentiment Analysis for Listening
Social media sentiment analysis adds context to conversations about your brand. Learn what you're missing out on by not using it.
How to Use Predictive Analysis to Improve Customer Retention
For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain y…
Sanjay Tailor Explains How to Get Omnichannel Right
Sanjay Tailor of CA explains to John Biggs why an enterprise needs to create an omnichannel strategy in order to provide experiences that keep customers coming back.
How BuzzFeed tailors its content across Europe
BuzzFeed has ambitious global expansion plans, but what resonates in the U.S. and U.K. doesn't always translate well in other European markets.
How the Netherlands revived its education of craft tailoring
FEATURE Back in 2011, the Dutch National Opera & Ballet had a problem: it couldn’t find any local talent when looking for high-quality tailors. This realisation gave birth to Meesteropleiding Coupeur, a private school with a goal to revive the
How to Use Cohort Analysis Beta Reports in Google Analytics
In his post on retailers driving timely and contextual engagements, Paul Mandeville noted how robust technology capitalizes on modern shopping behaviors and seasonal trends. Such technology probably i
Leads From Search Are Different: How to Convert Search Leads by Tailoring Sales Practices
Leads generated from search are different from traditional sales leads. Typical sales tactics can hurt your chances with search-generated leads. Use this detailed approach to convert them.
How Hospitals Can Improve Patient Experience Using Data Analysis
In modern healthcare setup improving patient experience in hospitals is very important as it's found directly linked with patient satisfaction. Learn more about it here.
Guide to Competitive Backlink Analysis
Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights?
Competitor Analysis for Link Building
Tutorial video on how to find your competitors backlinks, determine why your competitor is succeeding online (from an offsite perspective), how to check if your competitor is spamming Google, and more.
SEO Competitor Analysis
Conducting a SEO competitor analysis can be challenging, but it doesn't have to be. This is a complete guide on how to do a competitive analysis for SEO. From identifying competitors to researching the right on-page components, I've got you covered here.
Sentiment Analysis Beginners Guide
In this 7-part series, we’ll break down the social metrics you should be tracking. In part two we'll explain how to measure sentiment online.
What is Customer Sentiment Analysis?
At Apptentive, we believe relationships are the foundation for everything we do. In both our personal lives and in business, building a strong, two-way relationship that is beneficial to both sides s…
Fulton Analysis: What Wilson brings
The biggest change Wilson will likely bring to the OSU offense is constraint plays to protect the Buckeye run game.
Log File Analysis 101
Log file analysis doesn't have to be intimidating. Learn how to get the most detailed insights about what Googlebot is doing on your site in this week's Whiteboard Friday.
Fantasy Forecast: BMW Championship, tailored tips for multiple formats
Welcome to the Wednesday gaming column! This week: The Barclays Each week, I’ll put my angles, theories and lineups in here for you to peruse, copy, fade or argue. Don’t forget to join the conversa…
Fantasy Forecast: Quicken Loans National, tailored tips for multiple formats
Welcome to the Wednesday gaming column! This week: the 2016 Quicken Loans National at Congressional CC. Each week, I’ll put my angles, theories and lineups in here for you to peruse, copy, fade or …
Tailoring Your Resume: How to Show That You’re the Best “Fit”
Imagine you’re an HR officer, going through hundreds upon hundreds of resumes in your inbox. After sending the 50th resume straight into your “Trash” folder, you stop, sigh loudly…