Step by step tutorial of how to order Direct Mail. Check out our Direct Mail FAQ here: support.printpapa.com/kb/c39/direct-mail-service.aspx
How to Stand Out with Direct Mail in a Digital World
Standing out with direct mail when you’re competing for consumers’ attention against an onslaught of digital marketing may seem like a tall task. But
Millennials and Direct Mail
Millennials - the principal drive in our economy and how businesses engage with them. Infographic: Direct Mail and Millennials.
Top "Don'ts" for Direct Mail
When it comes to designing a direct mail marketing campaign, there are a lot of different factors that determine if it will be successful such as design, copy, time of send, packaging and list targeting, just to name a few. But, have you ever stopped to consider what could cause your campaign to be unsuccessful? Read more...
The Ultimate Guide to Direct Mail
One in two people prefer mail over email. It might be time to send direct mail to your prospects and customers. In this guide, I'll explain direct mail fundamentals, share examples of successful campaigns, and more.
Why Direct Mail Is More Memorable
Temple University and the U.S. Postal Service Office of Inspector General explore the power of print vs. digital marketing.
How to create a direct mail campaign
Determine your objective What is it that you would like your direct mail campaign to accomplish? Generate new leads, receive a new order, notify people of changes within your organization, brandin...
This is a very common question our clients ask, especially the smaller ones. They need to know if they should A/B test. The easy answer is "yes."
Direct Mail: The Ultimate Guide to Using Direct Mail Advertising
The most comprehensive post on direct mail marketing ever written, period. Discover the step by step process for building a lucrative direct mail campaign!
What Are the Benefits of Direct Mail Advertising?
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order ...
Direct mail still rules in fundraising
Despite fast growth several years in a row, online fundraising has not yet reached 10% of total fundraising dollars. Here are a few reasons why from the Washington Intelligence Bureau blog, at Why Snail Mail Works Best: Reliability. Mail has a much higher chance of making it into the donor's hands than an email. Emotional. The same material on paper has more emotional impact than it…
10 of the best direct mail examples
Direct mail is likely to be opened if it looks official, is from a recognized sender, and looks intriguing.
40-40-20 Rule of Direct Mail Marketing
The 40-40-20 Rule was introduced in the 1960s by a very respectable direct mail marketing expert, Ed Mayer. He created this rule after 30 years as a direct mail advertising guru and it is still fol...
5 Reasons Why Consumers Trust Direct Mail
Important new research shows that consumers trust direct mail more than digital marketing channels. Marketing and neuroscience experts show why.
How Direct Mail Is Winning in the Age of the Internet [Infographic]
Email and digital marketing abound, but old-school direct mail still works wonders, which is why businesses spend millions on physical mail. Check out the pros and cons of direct mail.
Direct Mail Copywriting Tips
A business can measure the public's response to a direct mail marketing campaign almost immediately. If you send out 2,000 direct mail pieces about your product
10 Direct Mail Secrets
Direct Mail - Learning insider tips for creating effective direct mail marketing on a budget.
Direct Mail Marketing To Millennials
Many people thought direct mail was a bad way to reach them. However this has shown itself to be untrue: Millennials like getting mail!
Why Direct Mail Marketing Is Far From Dead
Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail imm...