Social media marketing is no longer a fad. Although it can seem overwhelming at first due to the hype and the always-changing rules, it’s actually quite simple. Yes, it takes awhile to learn the li…
Social Media Marketing Guide for Restaurants
Does your restaurant use social media marketing? Use this guide to earn new customers through social media.
21 Social Media Marketing Tips From the Pros
Are you struggling to keep up to date with the best social media marketing tips? Would you like to know how to get the best results with your social media marketing? We asked twenty-one social media marketing experts to share their best social media tips today. Here's what they had to say. #1: Attract Leads With Facebook Offers If you're looking for a new way to attract quality leads using social media, try Facebook Offers. Facebook Offers are a type of Facebook ad…
How To Track Your Social Media Marketing
How do you measure social media? Some people call it metrics. Others call it measuring your marketing efforts. Whatever you want to call it, this measuring stuff can get pretty confusing if you don…
HOW TO: Optimize Your Social Media Marketing Strategy
Josh Peters is a social media and Internet marketing consultant and the co-author of Twittfaced. He blogs at Shuaism and can usually be found hanging out on Twitter, Facebook or...
20 Do's & Don'ts for Better Social Media Marketing
It is no longer a question of IF companies should execute a social media strategy. The question for most companies is HOW to best execute a meaningful and
What the Future Holds for B2B Social Media Marketing
We spoke with big players in the B2B world to get their thoughts on the future of social media marketing for B2B companies.
How to Fix Your Social Media Marketing Strategy
Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013.
Social Media Marketing 101: "Why should my company be using social media marketing?"
Read any business journal, and you cannot help but notice the focus on social media as an essential element in any company's marketing campaign.
4 Social Media Marketing Tips for New Businesses
Social media platforms and the methods of using them as a marketing tool are constantly in flux. As a new business owner, a million things cross your desk — or phone — each day, leaving you littl…
Microsegment Your Way to Success in Social Media Marketing
Segmentation - Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional ...
How Social Psychology and Social Media Marketing Can Skyrocket Your Business
If you want to increase your odds of succeeding in your social media campaigns, you need your efforts to be paired with scientific principles and evidence to serve as your backbone.
8 Social Media Marketing Tips In 5 Minutes
Marketers who want to improve their social media efforts but don’t have a ton of time may be interested in what Lyndsi Stafford, founder and CEO of
5 Big New Social Media Marketing Trends
Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.
10 Super Simple Social Media Marketing Tips
Think about the last time you searched for a restaurant review before heading to dinner. Have you ever stood in a store aisle, with your phone in hand, traversing the web to see how other people are…
Looking For A Way to Simplify Your Social Media Marketing?
They do not know where to obtain articles and other content to post They do not have time to be active on social media everyday. They do not know how to determine whether or not their marketing efforts are effective. I’ve been searching for tools that would help real estate agents better manage their time and effort spent on social media, as well as increase their effectiveness and ROI. After testing a few different tools, the one I’m most impressed with is Social…
How to improve your social media marketing ROI
Unless you know where you currently stand, you won't know what to work on and what kind of improvements you’re making. Therefore, you can't prove ROI.
Social Media Marketing Tips for Small Business Owners
Small businesses that use social media to increase their brands’ fan base and connect with their customers need to make their pages discreet and exciting,
How To Create A Social Media Marketing Plan
Simple Ways to Increase Business With Social Media Marketing
Social media is one of the most effective tools in this day and age. Gone is the time when social media was only used for communication and socialization purposes. It has evolved into a much better instrument now. It can be used by businesses for multiple reasons such as marketing. Digital marketing…