This is how Indians are spending Valentine's Day

Indians, Tell Us More About How You Met The Love Of Your Life Online

When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?

When P&G, Chase, Uber, and eBay reduced or paused their digital ad spending, they saw NO CHANGE in business outcomes. Do those examples mean digital marketing doesn't work; or does it mean something else?

Why the Internet Won’t Be the Next TV for Advertising

Ad spending may be leaving TV. But digital publishers and app makers don’t seem to be reaping all the spoils.

Data Triangulation: How Second-Party Data Will Eat The Digital World 

Marketers are frustrated with spending as much as 60% of their working media dollars to fund intermediaries between themselves and their publishing partners. By the time marketer pay their agencies, trading desks, exchanges and third-party data providers and subsidize publishers’ ad-serving stacks, dollars turn into dimes.

What Exactly ARE Businesses Doing Online?

There’s no doubt that business people are spending more and more time online. But what exactly are they spending their time doing?

What I Learned From Spending a Day on a Boat With 7 Influencers

It’s the influencer’s audience that matters, not necessarily their follower number.

Social media ad spend growth plummets? A rebuttal

Rumours of the demise of social media ad spend growth are being widely exaggerated. The situation when it comes to social is far more nuanced.

Help Your Salespeople Spend Time on the Right Things

Inertia Prevents Marketers from Re-Evaluating Their Spend

With digital marketing constantly evolving, marketers are frequently on the lookout for new tactics and technologies that could improve margins and increase revenue. But for those looking to change up how they evaluate their media spend, there are network effects and sunk costs that interfere.

Where do Australians spend their time online? On social, shopping (and porn)

If someone asked you what you spend all your internet time on, would you know?

Does It Really Matter Which Generation Spends More Time Online?

While teens and Millennials are often depicted as being mobile obsessed, it seems older generations are more likely to have a hard time disconnecting.

Print vs. Digital: Where Should You Spend Your Ad Dollars?

Will you find a greater return on your advertising dollars by using digital media?

Report: Marketers are spending more on digital vs. traditional tactics

As brand campaigns and strategies increasingly move to online platforms, the budgets allotted to these tactics is growing. A recent study sheds light.

Was this inevitable? People spend most of their waking hours staring at screens

New research suggests U.S. adults spend more time interacting with media than ever before.

Is Social Media Really Making People Spend More And Save Less?

A new research shows that people are now more inclined towards spending instead of saving.

Study: 21% of marketers pull back ad spend due to poor digital measurement

Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable.

Did you waste your back-to-school ad spend on the wrong audience?

With the right marketing strategies, research, and enough advance time and planning, brands and agencies have all the necessary tools to execute successful back-to-school campaigns next season.

Will Addressable Advertising Stave Off A Decline In Television Ad Spending?

The article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising dollars from digital media.