SHERIDAN MAGAZINE SERVICES posted Stop Promoting and Start Communicating SHERIDAN MAGAZINE SERVICES Fairfax Station, VA:

Stop Promoting and Start Communicating

Book marketers tell me they spend hours and significant sums of money promoting their books, but experience little results. They do not understand that the impact of promotion is not the number of press releases, emails, and media appearances that they conduct. It is the lack of communication and engagement with the recipients. If they do not understand why they should buy your books, they won’t…

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