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From Slaughter Trailer to Dressage Champion: 5 Reasons to Adopt a Rescue Horse
Learn the top 5 reasons why you should adopt a rescue horse. This article profiles a rescue operation in Washington that has helped get horses into loving homes
Obituary: Philip Schoeneck, Weatherall Advertising
Philip Schoeneck, owner of Dallas-based Weatherall Advertising (asi/356080) and a...
5 Ways Store Colors Can Influence Shoppers
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Being Believed Panel Discussion Benefiting the Joyful Heart Foundation
On Thursday, May 30th starting at 6pm, join best-selling author Roxane Gay, actor, advocate, and producer Mariska Hargitay, and Tony Award winner Cynthia Erivo for a candid conversation about sexual violence. 100% of the proceeds will be donated to the Joyful Heart Foundation (JHF). JHF's mission is to transform society’s response to sexual assault, domestic violence, and child abuse, support survivors’ healing, and end this violence forever. If you are unable to attend the event, but still wish to donate to JHF, please click on the green Tickets button and complete the Donation section. For more information about JHF, please visit www.joyfulheartfoundation.org and www.endthebacklog.org.
Top Promotions Of The Year
20 PPAI Pyramid-Winning Programs Share The Ins And Outs Of Their Sweet Success For almost 60 years, the PPAI Pyramid award has been the award to win, because it’s the ultimate recognition for distributor excellence in promotional program creativity, strategy and results At The PPAI Expo in January, 38 distributor companies (and one supplier company in the collaboration category) took home the coveted Pyramid trophy marking their achievement as gold, silver and bronze winners Their win is your gain for inspired campaign ideas. Read on to learn the behind-the-scenes strategy and execution that went into 20 of the gold and silver award-winning programs. Gold Winners Type of client: Pharmaceutical and health care Target audience: 12,000 influencers…
Promotional Products & Specialty Marketing
ASI's BASI and MASI Certification Programs are recognized as credentials of promotional products expertise and specialty marketing. ASI Central members are provided all the educational resources they need to succeed.
Featured Organization of the Month: Southeastern Guide Dogs
Southeastern Guide Dogs partners students with visual impairments with professionally trained guide dogs. Their certified instructors provide students and their new guide dogs with 26 days of indiv…
These photos reveal why women are abandoning Victoria's Secret for American Eagle's Aerie...
Victoria's Secret goes for racy images in its ads, while its rival, Aerie, focuses on female empowerment. Aerie's approach seems to be resonating well with female customers. We visited both and saw the differences firsthand.
Straight Talk: What a Lifelong Love of Poker Taught Me About Business
Poker is a high-wire act that any CEO could recognize. You're managing risk at all times, and you're making decisions based on insufficient information.