Step by step tutorial of how to order Direct Mail. Check out our Direct Mail FAQ here: support.printpapa.com/kb/c39/direct-mail-service.aspx
Millennials and Direct Mail
Millennials - the principal drive in our economy and how businesses engage with them. Infographic: Direct Mail and Millennials.
Top "Don'ts" for Direct Mail
When it comes to designing a direct mail marketing campaign, there are a lot of different factors that determine if it will be successful such as design, copy, time of send, packaging and list targeting, just to name a few. But, have you ever stopped to consider what could cause your campaign to be unsuccessful? Read more...
The Ultimate Guide to Direct Mail
One in two people prefer mail over email. It might be time to send direct mail to your prospects and customers. In this guide, I'll explain direct mail fundamentals, share examples of successful campaigns, and more.
Why Direct Mail Is More Memorable
Temple University and the U.S. Postal Service Office of Inspector General explore the power of print vs. digital marketing.
This is a very common question our clients ask, especially the smaller ones. They need to know if they should A/B test. The easy answer is "yes."
What Are the Benefits of Direct Mail Advertising?
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order ...
10 of the best direct mail examples
Direct mail is likely to be opened if it looks official, is from a recognized sender, and looks intriguing.
Direct mail still rules in fundraising
Despite fast growth several years in a row, online fundraising has not yet reached 10% of total fundraising dollars. Here are a few reasons why from the Washington Intelligence Bureau blog, at Why Snail Mail Works Best: Reliability. Mail has a much higher chance of making it into the donor's hands than an email. Emotional. The same material on paper has more emotional impact than it…
How to Write Direct Mail Copy
Your postcard design is an important part of your direct mail marketing success. Find out how to perfect the copy on your postcards to generate the best response.
Direct Mail vs. Junk Mail: How To Use Your Mailings Effectively
Once a week everyone receives the not so worthwhile junk mail full of overlapping advertisements addressed to “Our Valued Customer.” If you want your customer to feel valued and you want to get a good return on your money, you need to take a few minutes and think about a few key factors that will [...]
40-40-20 Rule of Direct Mail Marketing
The 40-40-20 Rule was introduced in the 1960s by a very respectable direct mail marketing expert, Ed Mayer. He created this rule after 30 years as a direct mail advertising guru and it is still fol...
5 Reasons Why Consumers Trust Direct Mail
Important new research shows that consumers trust direct mail more than digital marketing channels. Marketing and neuroscience experts show why.
How Direct Mail Is Winning in the Age of the Internet [Infographic]
Email and digital marketing abound, but old-school direct mail still works wonders, which is why businesses spend millions on physical mail. Check out the pros and cons of direct mail.
Direct Mail Copywriting Tips
A business can measure the public's response to a direct mail marketing campaign almost immediately. If you send out 2,000 direct mail pieces about your product
10 Direct Mail Secrets
Direct Mail - Learning insider tips for creating effective direct mail marketing on a budget.
Direct Mail Marketing To Millennials
Many people thought direct mail was a bad way to reach them. However this has shown itself to be untrue: Millennials like getting mail!
5 Direct Mail Tips from Gardening Catalogs
This Monday was what some psychologists call “Blue Monday." I stayed in good spirits by thinking about spring, and looking at some gardening catalogs.
Why Direct Mail Marketing Is Far From Dead
Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail imm...