The weather is perfect, this first weekend of summer is packed with events. So what are you waiting for? Make your plans now! There’s something for everyon
How do you create the WOW factor in event customer service? Ensure you keep your guests happy, loyal and most importantly coming back to your events!
Attracting different types of attendees can play a large role in the continued success of your events. Learn how to attract and engage millennial attendees.
Attending industry events is a great way to build your professional network. Here are a few good strategies to make the most of your time.
Marketers are searching for new ways to capitalize on one of their biggest and most important investments—their events.
More and more people are opting for "cozy events" rather than full-on receptions. Having your wedding/birthday party/quinceanera or any other big event in your backyard close to home does sound more personable and less institutional than renting a banquet hall or rental space.
When I first started out organising conferences they weren’t the most sophisticated events. One person standing in front of a big screen. They would have a Powerpoint deck projected on the screen and we’d work through a dozen speakers a day. As we’ve matured and our audience has changed we’ve tried out a variety of …
From our latest book, Engaging Events, an easy to read infographic summing up the main ingredients of attendee engagement. What are the requirements to successfully implement an engagement program at your event?
Chances are, you are invited to a number of professional events every year. Whether you feel excitement or dread, there are helpful tips to keep in mind to make the most out of your time spent at events.
In the experiential marketing age, event attendees expect action. Use these tips to create a dynamic experience your customers (and sales team) will love.
We have a few ideas for throwing a fun weekend party with kids.
There are certain types of events such as sports, music festivals and comedy shows which are designed for people to come together and play. However, there are other types of events, such as conferences and trade shows, that we don’t usually think of as play. In this article, we look at the bigger picture of …
Selling your event is not an easy task. There is, therefore, no one-size-fits-all strategy to promote your events. All communication channels and advertising strategies should consequently be channeled towards improving the likelihood of people attending an event.
You may be a virtual meeting beginner, but don’t underestimate the value of your experience and processes developed for in-person events.
As part of our Science of Events series, find out all about social media engagement at an event, and how you can use this to your advantage.
As conferences and other professional events transition to virtual events for the foreseeable future, many professionals will need to get comfortable in a sp...
With college events, it can actually be detrimental to stick to a schedule, have 24/7 updates and use social media to gauge the interest of events.
Have you wondered just how much technology has helped the events industry? It can be hard to remember just how frustrating some situations were!
Yay networking! If you’re having a hard time holding a conversation with someone at networking events, one of these things could be the root of the problem.
Create opportunities for inclusive events so your players get to know each other better.