As we become more familiar and comfortable with this language exchange, we must look at the effect it will produce on the culture of interpersonal communication.
How Voice Assistants Are Changing Local Search
Voice search continues to grow at an incredible rate. Sundar Pichai, Google's CEO, announced that 1 in every 5 US searches made with Google Android is a voice query and Bing recently announced that 25% of Windows 10 taskbar searches using Bing are now voice queries, according to MediaPost. The
Parents Can't Delete What Kids Tell Amazon Voice Assistant
Amazon met with skepticism from some privacy advocates and members of Congress last year when it introduced its first kid-oriented voice assistant , along with brightly colored models of its Echo Dot speaker...
How Brands Can Avoid The Dreaded Voice Assistant 'Dismissal'
New research from Digitas finds that Voice purchasers ages 18-34 are more than twice as likely as those ages 45-64 to "always" or "often" purchase the first option selected by the voice assistant when requesting a purchase for a specific brand or product.
How Frequently Do US Consumers Use Voice Assistants?
In a world where now all consumers have to do is say, “Alexa, reorder coffee” and it will be delivered within two days, businesses are seeing the importance of a voice-enabled experience. But it doesn’t mean that all consumers are using voice technology like this. A large proportion of US consumers still do not use… Read More »
41% of voice assistant users have concerns about trust and privacy, report finds
Forty-one percent of voice assistant users are concerned about trust, privacy and passive listening, according to a new report from Microsoft focused on consumer adoption of voice and digital assistants. And perhaps people should be concerned — all the major voice assistants, including those …
How will voice assistants change the workplace?
Are voice assistants intelligent enough to work in an office environment? And how might they help us become more productive than we ever thought possible?
THE VOICE ASSISTANT LANDSCAPE REPORT: How artificially intelligent voice assistants are changing...
This research report presents the rapidly evolving intelligent voice assistant space, identifying the major changes in both hardware and software that are...
Amazon Winning The Voice Assistant War
How Voice Assistants Change the Way We Shop
More than giving you the weather report, scheduling events on your calendar or calling mom, these digital personal assistants are also changing the way people shop. No longer are people spending time sifting through pages of products or clicking through refinement options to find what they’re looking for—instead, they’re asking the disembodied assistants in their pockets to find the items they’re looking for.
How Burger King revealed the hackability of voice assistants
Burger King pulled a pretty juicy marketing stunt last month that drew plenty of attention—not just to the Whopper, but also to the intrinsic vulnerabilities of a new type of voice-activated gadget.
How Voice Assistants Are Impacting Mobile Search
One of the most immediate ways voice assistants are impacting marketing is via mobile search. Search-originated calls represent the majority of those placed
How Private Is Your "Voice Assistant" Device?
A guide to how well Alexa, Siri, Google Now and the rest guard your secrets
How voice assistants can provide medical advice
Ben Fox Rubin had a great post in CNET's CES blog that discussed whether voice assistants were equipped to provide health and emotional support. He starts out by citing a JAMA study from early 2016 that found voice assistants mostly lacking when asked about some basic physical and mental health situations. This highlights two interesting points:
Why voice assistants are gaining traction in healthcare
Voice-enabled personal assistants seem to be headed for ubiquity in the consumer world. Market research firm Gartner predicts consumer demand for voice devices such as Amazon Echo and Google Home will generate $3.5 billion by 2021. But they are not confined to living rooms, telling you the day’s weather or reading out news briefings. Intelligent voice assistants …
Why voice assistants will drive e-commerce
Today’s market is inundated with claims that e-commerce is the way of the future, and that may well be true, but few investors and analysts are paying enough attention to the means by which e-commerce will be facilitated in the near-future. Increasingly, it’s becoming painfully obvious that voice assistants will dominate the future of the …
How Do Different Generations Use Voice Assistants?
If you look closer at generational groups, millennials and Gen Z are more enthusiastic about voice assistants than Traditionalists and Baby Boomers.
How AI and Voice Assistants Will Change Healthcare
Healthcare is an ever-evolving field, from new policies and research to advances in medical technology and drug trials. It’s also..
10 Ways Voice Assistants Are Changing Marketing
Voice technology was everywhere at CES this year – toilets included – which means we are undoubtedly in an era dominated by voice assistants. This, in turn, means the way consumers perform even t…
How Voice Assistants Are Becoming the Office Admins of the Future
Sutherland Editorial | May 16, 2018 Voice assistants have undoubtedly given us something to talk about, but most of that chatter is singularly focused on the consumer experience, particularly as to how voice-first devices service and enliven our homes. All play and no work means we aren’t tapping into the full arsenal of capabilities voice assistants offer. However, since the announcement that Alexa is going 9-to-5…