Billboards Call Out P&G's Top Marketer as He Fights Digital Ad Fakery: 'Hey Marc, This Ad Is Real.'
A trade group has put up ads in Cincinnati to be easily seen by Procter & Gamble's chief marketer after his speech on problems with digital ad viewability.
8 Ways to Increase Digital Ad Revenue
Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success. From fixing inventory and pricing to launching programmatic audience extension, here are eight tactics worth considering.
Why media owners are losing out on potential digital ad revenues
Although digital media revenues continue to grow, publishers risk losing control of selling process to agencies and advertisers. By John Barnes
Why Meeker sees e-commerce, digital ad revenues slowing down
Digital ad spend revenues dropped by 9% from 2018, while e-commerce saw only incremental revenue growth YoY – an increase of just 0.3% from last year.
Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time
With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet
THE US DIGITAL MEDIA AD REVENUE REPORT: The path to $100 billion in annual revenue by 2021
Consumers continue to increase their time spent...
How & why Facebook & Google are gobbling up ad $ from newspapers, broadcast, & digital media......
Laura Bassett -- The Save Journalism Project -- Former Chief Politics Reporter, The HUFFINGTON POST, talks to WDEL's Allan Loudell from Brooklyn, New York
How Can Radio Compete in a Digital Ad World With Its Heavy Spotloads?
New research -- our new Techsurvey, as well as a new study from Kantar Media -- shows that radio has a commercial quantity and quality problem.
5 tips for maximizing mobile ad revenue
Mobile advertising expert Simon Birkenhead outlines some key areas that publishers should focus on to maximise their revenues.
Reddit To Donate 10 Percent Of Ad Revenue To Charity
Reddit has decided to donate 10 percent of its ad revenue
Instagram Ad Revenue to Top Google, Study Says
Marketer projects that Instagram will take in $2.81 billion from mobile advertising revenues in two years time.
Why is Stories Helping Facebook Ad Revenue Rise?
Across all platforms - Messenger, Facebook and Instagram - Facebook has over three million advertisers who are creating Stories Ads.
SpotX Is the Secret Sauce Driving Philo's Ad Revenue
The secret is the ad-tech platform’s ‘demand facilitation’ services.
What Boycott? Google Ad Revenues Soar 19% In Q1
Despite a boycott of YouTube prompted by brand image fears, "The Times" reports today that Google's ad revenues are up 19% in Q1, from $18bn to $21.4bn.
Zenith: Google Remains Top-Ranked Media Company By Ad Revenue
Publicis Groupe's Zenith has just issued the latest installment of its Top 30 Global Media Owners report and Google remains the big kahuna of the bunch with three times more ad revenue than runner-up Facebook.
Reddit made $8.3 million in ad revenues last year, and will donate 10%
True to Reddit's crowdsourcing spirit, the site is letting redditors pick 10 charities to disburse the earmarked $827,659.49.
A Politician Released a "Top Gun" Ad
Parody of Top Gun's You've Lost That Loving Feeling scene....But all the lyrics are about the Affordable Care Act?!
What the Hell Is This New Pepsi Ad?
"Let’s use the threat of police violence to sell our product!" — Pepsi, apparently
Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes
Revenue from sponsored content continues to grow at Forbes.
TV Ad Revenues Up 10% in October, SMI Says
Powered by pro football and the start of a new season, TV advertising revenue rose 10% in October, their biggest gain since January 2014, according to figures from research company Standard Media Index. While volume in the 2015 upfront was reported to be down, the amount of ad revenue generated from upfront buys in October was up 11%, with broadcast showing a 10% increase and cable up 12%. Media execs have been talking about a strong scatter market, and broadcast scatter sales were…