Quadratec Uses Augmented Reality to Improve the Shopping Experience

Why Use Augmented Reality On Your Direct Mail?

Before we get into how cool and powerful direct mail can be with augmented reality, we first need to consider it from the recipient’s perspective.

5 Ways to Use Augmented Reality to Elevate Print

Augmented reality is still an emerging technology, but Apple’s investment in ARKit and Google’s in ARCore are evidence that the market for AR is likely going one way: up. Here are five examples of how AR can be used to make your print communications more engaging and immersive.

5 ways to use Augmented Reality in your marketing strategy

5 ways to use Augmented Reality in your marketing strategy AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today's markets are driven more and.

How Augmented Reality is Impacting the Retail Industry

Just last year, ROI reported on how augmented reality (AR) was beginning to make an impact in the retail industry with our profile of Fits.me, a virtual fitting room that enables online shoppers to see which clothing fits them best before making a purchase on a retailer's website. More and more retailers are using AR thanks to the growing number of mobile AR platforms. In fact, according to a report from Juniper Research, revenue from AR apps and services is set to approach…

Why manufacturing needs augmented reality

In addition to boosting productivity and efficiency and, in some cases, achieving stunning ROI, augmented reality (AR) also can mitigate the skills gap, according to AR pioneer Scott Montgomerie.

Augmented Reality, Virtual Reality Marketing Tips

Augmented reality and virtual reality marketing campaigns are opening doors for marketers across all industries to explore new ways to connect with consumers. But creating an augmented or virtual reality experience is difficult. Here are 3 key tips marketers should consider when planning AR and VR marketing campaigns.

How Small Businesses Can Make Money Using Pokemon Go, an Augmented Reality Smart Phone Game

Businesses looking to get people in the door may want to check out Pokémon Go. Seriously.

What happens when you combine 3D printing and augmented reality? Magic

3D printing and augmented reality are very different technologies, but, combined, they can pull off some very interesting things.

Why Augmented Reality Is Doing You A Disservice-Sabine Lenz

Some marketers want to use technology whether it makes sense—and thus provides a good user experience—or not. A good user experience takes work. Lots of work. It has to be planned and executed well.

Magic Leap patent reveals what may be the next augmented reality system

Magic Leap patent reveals what may be the next augmented reality system

How Augmented Reality Can Grow Your Retail Business

What could using AR (Augmented Reality) labeling technology mean for your brand? Faster checkout, Increased label durability and Increased connection to customers

How Augmented Reality is poised to rock our Marketing world

By Dan Kesselring of CMA's Customer Experience Council

Augmented Reality Art Imagines What Could Be Seattle’s Weird, Bleak Future

Artist envisions mutant flowers and drone-like seaweed that may one day take over a post-climate change Seattle

How Augmented Reality Has Changed Selfies Forever (Infographic)

Virtual, Augmented Reality Will Change How We Work, Play and Live

Virtual reality, and its close partner augmented reality, used to be the stuff of science fiction. But now that both technologies have become more practical and accessible, they’re changing the way we

Amazing augmented reality 360 image from Mars Curiosity looks incredible on iPad and iPhone

If you've ever wanted to know what it's like to stand on Mars, then be sure to take a look at this great new website showing 360 degree images from Mars rover Curiosity.

The First 5G Augmented Reality Event Just Happened. What do we need to know?

Verizon announced with great pomp the first augmented reality (AR) 5G live concert in collaboration with The Chainsmokers.

Why Use Augmented Reality in Your Warehouse or DC?

With technology like Google Glass and HoloLens, logistics companies are using augmented reality to improve processes and employee safety. Learn more.

How to Use Augmented Reality for Your Business

Discovering Augmented Reality
Delivering information in more dynamic ways is one of the great challenges of the current tech revolution, and one solution that is rapidly rising to meet the call is augmented reality. AR systems overlay information on real-world scenes in real time. A fan at a sporting event can, for example, hold up their phone and see markers indicating where all the concession stands…