In a personalised age, brands will only succeed if they put their customers at the centre of their media
What Happens In Media Planning
Whitepaper: Tips for Smart Media Planning
Online consumption has increased radically over the past 10 years, although traditional channels such as radio and TV still have the highest penetration rates. Our
What Makes a Great Media Plan? The Best in the Business Tell All
For the first time in its long lifespan, Adweek's Media Plan of the Year competition selected its finalists—and Grand Prize winner—in a one-day live judging session held in a private room at New York's Lamb's Club. Led by jury chair Sasha Savic, CEO of MediaCom USA, the jury considered the nearly 70 finalists, selecting the winners who were showcased in the Sept. 12 issue of Adweek . The jurors who attended the live judging session included • Justine Bloome, evp and head of…
How Global Radio is using new ad formats to get audio on the media plan
Global Radio is tackling audio's biggest challenges in order to get sonic ads on the media plan.
How to Approach Developing a Social Media Plan
Two weeks ago, I was lucky to attend a great social media conference at Windy City Social in Chicago. In fact, I was so overwhelmed with good information, it took me two weeks to write this post. :) I want to share some of the most useful information that I took away, that would be of value …
How to Simplify Media Planning in a Multichannel World
This guide will show you how to utilize your media budget properly over the various channels that digital and traditional offer.
5 Tips to Catapult Your Social Media Plan
Social media has evolved to also become the most efficient and cost-effective parts of a marketing strategy.
Video: These Are the Latest Trends in Media Planning, and the Biggest Challenges
Adweek’s 2018 MPOY judges tell us what the challenges are, and how best to face them down.
Ad Spending: How to Build a Winning Media Plan in a Changing World
This hour-long webinar provides toy manufacturers with insights into how to adapt your advertising strategy given changes in technology behavior and culture. The webinar will provide information about evolving digital and social media usage trend
How to Present Your B2B Social Media Planning Deck
Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We've been there. Let's break it down to the essentials: the key components of an effective deck that positions you and your department best, and makes your requests clear. 1. Give Some Background As always, start with the data. This portion of the deck should include: External research and trends Your brand's…
Forget the algorithm: Why media planning is more important than ever
Media planners were once the heart of the creative agency. But this is the age of the algorithm, and the programmatic revolution has transformed how ads–at least online –find their way in front of consumers. Sponsored content by Media iQ
How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success
How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success No doubt the deman...
How to INTEGRATE Your Digital Marketing and Social Media Plan
Social Media Isn’t a Silo – How to INTEGRATE Your Digital Marketing and Social Media Plan No do...
Infographic: How to Build a Winning Programmatic Media Plan, Step-by-Step
The debate is on: What can marketers do to take advantage of party allegiances and reach target audiences on a more personal—err, political—level? Democrat, Republican, media buyer or consumer, this chart offers everything you need to know about putting together a programmatically correct media plan this year.
3 Tips for Creating an Effective Social Media Plan for Your Nonprofit
Social media plan is a valuable tool for marketing nonprofits and spread the word about your brand, function and cause. With the right commitment, social media can prove powerful.
Top 10 guidelines your internal social media plan should include
Print out this checklist as a starting point to train employees to use social media.
Guide the New Buyer's Journey With Marketing Automation
Sales - Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying processwhich has changed dramatically in the past few years.
How to Plan Social Media Content
Social media is one of the most cost-effective, easy to use, and impactful tools that every business has access to. Social platforms provide a channel of direct engagement between brands and their audiences, facilitating a consistent and interactive form of digital marketing. If used effectively, a strong social media presence has the potential to broaden your reach, increase brand following, and reveal new marketing possibilities. Of…
How to Align Sales & Marketing with the New Buyer’s Journey
A new buyer’s journey means disruptive selling is now the golden key to faster growth and crossing the traditional lines between sales & marketing departments.