Eye Comm Inc. posted Purging, Blocking Bot Traffic From Email Reporting Eye Comm Inc. Santee, CA:

Purging, Blocking Bot Traffic From Email Reporting

How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics? How many of these email reporting metrics may be built into service-level guarantees offered by some email service providers (ESPs)? And what should we do about it?

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