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Nigeria: Door-to-Door Campaign for President Buhari Begins in Zaria
Alhaji Aliyu Ibrahim, the Chairman, Zaria Local Government Council, Kaduna State, on Sunday says the council has began the door-to-door campaign for re-election of President Muhammadu Buhari and Gov. Nasiru el-Rufa'i of the state.
5 Winning Social Media Campaigns to Learn From
We looked through some successful campaigns from the past year to figure out what they did right, and what lessons they can provide.
10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
Email Marketing - There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...
4 B2B Marketing Tips for Running Successful PPC Campaigns
When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these four tried-and-true tips will come in handy.
How to Kick Your SEM Campaign Into High Gear
Search Engine Marketing - You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign
For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Learn how to set up and execute your own mobile marketing campaign.
Why PR agencies can't ignore email marketing
Email marketing is a key component to drive other major aspects of marketing campaigns, including measurement and video views.
The Secret To Success That All Top Entrepreneurs Know
Visuals are everywhere you look, both online and in the material world. When you incorporate visuals in your marketing campaigns you can expect better results compared to just the plain texts.
SEO Tips and Tactics for Content Marketing
Learn about three basic SEO tips and tactics that marketers can implement to create a successful content marketing campaigns and higher ROI.
How And Why Content Marketing Works
There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy.
3 Tips to Successfully Measure Visual Social Media Campaigns
For communicators looking to implement visual campaigns across the social spectrum, there’s no shortage of things to consider when building a measurement framework.
The Conversion Marketer's Guide to Landing Page Copywriting by Unbounce
Get The Conversion Marketer's Guide to Landing Page Copywriting and start writing brilliantly persuasive copy for all your marketing campaigns.
9 Tips to Kick Your Business' Summer Marketing Campaign Up a Notch
Summer is an excellent time to get out and about and promote your business. The sun is shining, people are enjoying themselves and everyone is more recep...
Will Customer Journeys be the End of the Marketing Campaign?
As organisations aim to meet the needs of the connected customer, Marketing teams are feeling the strongest tremors. Are Customer Journeys the answer?
How To Combine Print And Digital Marketing Campaigns
There are a number of techniques that allow print and digital to work together and produce joined up marketing that is greater than the sum of its parts.
How to Align Search With the Rest of Your Campaigns
Regardless of vertical or brand, the path to purchase is complex. Your target audience doesn't see channels - they perceive your brand across the entire digital and offline spec...
How to Measure ROI From a Printed Marketing Campaign
The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encour…
8 Tips to Create a Successful Influencer Marketing Campaign
You don't need to pay big bucks to influencers with inflated followings to succeed.
The Ultimate Guide to a Successful Influencer Outreach Campaign
Want to launch an influencer outreach campaign with optimum impact? Use this ultimate guide to help you plan your campaign more effectively.
Why contextual campaigns provide value across the enterprise
Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers.
