The truth about ecommerce is that it’s a numbers game. While the quality of your products and the layout of
More on strategies that can bode well to capture customers.
Customer feedback comes in many forms and can eve be hostile. Often, customers reach because they need assistance in better understanding the product or too. Remember these tips when tackling the duty of dealing with customers in flux.
Master your marketing platform's reporting page with our Email Reporting 101 guide. It explains the analytics and reporting basics in your email marketing platform.
For most consumers, the customer service experience they receive often informs their opinion of a company and its products. That’s why it’s vitally important to ensure you create a customer-first m…
Email Marketing - There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...
Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%).Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today.With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketing continues to grow in effectiveness.
I’ve been blogging for almost 4 years now and the one big regret I have is that I didn’t focus on building my list earlier. It wasn’t that I didn’t have a list. I did. But it was really small and I didn’t discourage signups, but I certainly didn’t encourage them and I didn’t have a …
Provide social customer service to improve your customer support flow. Learn more about social media customer service in this blog post.
Customer Behavior - Before you engage Millennials, you need to understand what drives them. Check out these stats about Millennials in the workforce and marketplace.
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth..
Want people to open your email (and maybe click a link)? You had better pay attention to the data in this infographic.
Email Marketing Is Not Dead (But You Need These 3 Tactics to Keep It Alive)
Here are ten power tools to help you double your email marketing list this year.
We all know how important it is to build an email list, but it's one of the most difficult marketing tactics around. Giles Thomas has two ways to do that.
Listen to this blog post as a podcast:<br>Need more and better leads from your content marketing? (I mean, who doesn’t?)<br>Email marketing is still the go-to tool for getting and nurturing quality
Plus an example of one organization that is going back to print over complaints of email overload.
Is email marketing part of your holiday marketing plans? If not, you could be missing out! Take a look at these 28 ideas to see how email can work for you.
Cutting-edge marketers are putting a fresh spin on a stodgy technology: email
Chatbots, already capable of customer service work, can be integrated with ecommerce platforms to monetize your social media accounts and instant messaging profiles.