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What’s a Postage Stamp Worth? The Value of Using Live Stamps in Direct Mail
Many direct mail campaigns work just fine with a pre-printed indicia. Other campaigns work well with a metered imprint, such as subscription renewals.
How To Design Direct Mail for Postage Savings
If you are not complying with the USPS® regulations you maybe overpaying postage. Avoid common mistakes, read thi
How to Reduce Postage Costs for Direct Mail Campaigns
Postage is usually the most expensive part of your direct mail campaign. Find out how to reduce your postage costs to increase profits as much as possible.
How To Order Direct Mail
Step by step tutorial of how to order Direct Mail. Check out our Direct Mail FAQ here: support.printpapa.com/kb/c39/direct-mail-service.aspx
Millennials and Direct Mail
Millennials - the principal drive in our economy and how businesses engage with them. Infographic: Direct Mail and Millennials.
Top "Don'ts" for Direct Mail
When it comes to designing a direct mail marketing campaign, there are a lot of different factors that determine if it will be successful such as design, copy, time of send, packaging and list targeting, just to name a few. But, have you ever stopped to consider what could cause your campaign to be unsuccessful? Read more...
The Ultimate Guide to Direct Mail
One in two people prefer mail over email. It might be time to send direct mail to your prospects and customers. In this guide, I'll explain direct mail fundamentals, share examples of successful campaigns, and more.
Why Direct Mail Is More Memorable
Temple University and the U.S. Postal Service Office of Inspector General explore the power of print vs. digital marketing.
This is a very common question our clients ask, especially the smaller ones. They need to know if they should A/B test. The easy answer is "yes."
10 of the best direct mail examples
Direct mail is likely to be opened if it looks official, is from a recognized sender, and looks intriguing.
Direct mail still rules in fundraising
Despite fast growth several years in a row, online fundraising has not yet reached 10% of total fundraising dollars. Here are a few reasons why from the Washington Intelligence Bureau blog, at Why Snail Mail Works Best: Reliability. Mail has a much higher chance of making it into the donor's hands than an email. Emotional. The same material on paper has more emotional impact than it…
What Are the Benefits of Direct Mail Advertising?
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order ...
How to Write Direct Mail Copy
Your postcard design is an important part of your direct mail marketing success. Find out how to perfect the copy on your postcards to generate the best response.
7 Tips that Will Improve Direct Mail Response Rates
Improving direct mail response rates is an imperative part of direct mail marketing. Here is 7 tips to help you improve you catalog program!
Direct Mail Copywriting Tips
A business can measure the public's response to a direct mail marketing campaign almost immediately. If you send out 2,000 direct mail pieces about your product
10 Direct Mail Secrets
Direct Mail - Learning insider tips for creating effective direct mail marketing on a budget.
Direct Mail Marketing To Millennials
Many people thought direct mail was a bad way to reach them. However this has shown itself to be untrue: Millennials like getting mail!
40-40-20 Rule of Direct Mail Marketing
The 40-40-20 Rule was introduced in the 1960s by a very respectable direct mail marketing expert, Ed Mayer. He created this rule after 30 years as a direct mail advertising guru and it is still fol...