Sports Business Journal posted NBA To Promote Independent Musicians In Digital, Social Efforts Sports Business Journal Downtown Sharlotte - Charlotte:

NBA To Promote Independent Musicians In Digital, Social Efforts

Volume 25 No. 42
November 8, 2018
The NBA has struck a partnership with performing artists services company UnitedMasters in which independent musicians will have their work featured in the league’s digital properties and social media extensions, including NBA.com, the NBA mobile app, and NBA accounts on Facebook, Instagram, Twitter, YouTube, TikTok, Switch and Snapchat. The deal extends the NBA’s reach into music and pop culture…

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