The anti-app: why messaging is the new loyalty program
More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.
Why Mobile Apps Are The New Loyalty Cards
“Loyalty” has always been something marketers – and businesses – care about. Why else do we tell each other (truthfully) that “it costs 10 times as much to acquire one new customer…
Why Loyalty Is a Killer Metric for Your Mobile App
While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy.
How Mobile Apps Can Nurture Brand Loyalty: Stories From SXSWi
The new loyalty paradigm: brands must be loyal to customers, rather than customers being loyal to brands.
Latest Updates and Trends on Web and Mobile App Development
The Openwave Computing official blog is a great place to learn about the latest trends and happenings of web and mobile app development across globe!
App code hints that Android Pay could use facial recognition for loyalty programs
Google could be looking to implement facial recognition into Android Pay, according to 9to5Google, which took a close look at the code of an new version of the app. 9to5Google conducted an "APK...
Best App for Restaurant Owners? How You Can Build Loyalty with Mobile
We're seeing more apps named "best app for restaurant owners" than ever pop up into the quick service market. But what's the right mobile strategy for you?
Is app-free mobile loyalty the way of the future?
Retail industry news, voices and jobs. Optimized for your mobile phone.
Loyalty programs: What’s driving brands to revamp
18 APRIL 2016 8:10 AM With so many competing programs available and OTAs promising low prices, hotel brands have revamped their loyalty programs to stand out from the crowd REPORT FROM THE U.S.—Virtually all of the major brand companies in the hotel space want to lure consumers to their loyalty programs, which help drive the ever desirable repeat customer, but each have adopted unique tactics to…
Marketing Without Borders: Why Loyalty Programs Need to be Seamless
It’s the modern day story of a consumer, just like you, shopping on a site on which they regularly browse and occasionally purchase. Tap the icon on your mobile and immediately the game begins – a strategic quest to make you feel important, engaged and make it impossibly easy for you to purchase and feel like you got a great deal in the process. Your preferences are realized and personalized suggestions are made. Remember that tablet you bought in our store last month…
How to Build a Customer Loyalty Program
Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.
Why It's Time to Reconsider Your List of Customer Loyalty Programs
Improve your list of customer loyalty programs by incorporating everything from online rewards to a streamlined mobile app.
CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in the U.S. They also had to have some experience with loyalty schemes. We received over 1,200 responses from all age groups and income levels At heart is that shoppers want loyalty…
How to build an innovative loyalty program
Investing in a loyalty program seems like a logical way to retain customers and spread the word about product. But is it a good approach with shopping apps? How can you make sure...
How to Build a Loyalty Program with Facebook Messenger
It's possible to run an entire loyalty program from the app.
How to Grow Your Customer Loyalty Program
Just because a customer signed up for your customer loyalty program doesn’t mean he’ll always remember to open the app […]
7 Tips for a Starting a Successful Customer Loyalty Program
Got a loyalty card in your wallet Small business loyalty programs are a great way of showing customers that they are valued. They encourage return business and help you gather information about your customer demographic. Loyalty programs can also boost your marketing efforts. According to Experian CheetahMail , email campaigns that target loyalty program members are more successful – generating higher open rates, transaction levels and…
How to Grow Customer Loyalty without Using a Loyalty Program
Let us be true that even though several reports state that in order to boost customer loyalty, brands and businesses must have a loyalty program, we disagree with it and here are the reasons which make us think so Do not get us wrong, although we must ascertain that some loyalty programs are indeed fantastic, but it only remains so as long as they have a clear purpose with a strong strategy behind them and is capable of delivering value effectively to both…
Why Amazon Doesn’t Have a Customer Loyalty Program
If you were to take out your phone or wallet right now, chances are you have at least one loyalty rewards program app or card in the bunch. We all have brands we’re loyal to, and the best of them are wise enough to reward that loyalty with discounts, free shipping, one-day promos, points we can cash in for stuff, and the like Loyalty creates a golden loop of sorts for brands—it drives reliable revenue from repeat customers while also diverting their spend…
Guide to Hotel Loyalty Programs
Q: I travel only occasionally on business. Are hotel loyalty programs still worth it? —Elizabeth Frank, Kansas City, Kans.A: As with frequent-flier programs, hotel loyalty clubs can offer even...