Mobile Optimized vs Traditional Websites This year, the USPS ispositioning their mobile barcode promotion to help catalogers save on postage fees. The promotion runs from July 1, 2012 through August 31, 2012. The purpose of the promotion is to help showcase how technology and mail can work together. The post office is hoping to encourage …
Associations produce a lot of content, but if you fail to optimize your content, you may be wasting a lot of time. Data could be the quickest fix.
Packaging optimization is about maximizing your budget, while delivering a seamless experience. Learn how to optimize your brand’s packaging spend.
Google has done it again. You might remember a blog post I wrote titled “The 4 SEO Trends Every Marketer Needs to Know.”
The way people search for online information is fundamentally changing… and that has some seismic implications for content marketing professionals. Arguably the most significant shift of all has be…
The nice thing about predictive engagement metrics is, well, they predict. And to be sure, sometimes it takes time for the real world to catch up with engagement values, which are emotionally based a…
As every digital marketer knows, search is constantly evolving, and this new era of local and voice-focused search is transforming marketing for businesses once again.
Are you trying to reach an on-the-go social media audience? Are your ads optimized for mobile users? More people are using social on their smartphones. If you want to reach them, you might need to rethink your ads. In this article you'll discover three ways to make your social media ads mobile-friendly. Listen to this article: #1: Use Simple Copy and Bold Imagery Advertising on mobile means that people will view your ads on a much smaller screen than a desktop monitor. Because…
When it comes to branding, absolutely everything matters.
Travelers are consulting an increasingly higher number of websites and devices to research travel. So that does the latest research from Webtrends reveal?
Despite whatever the states and cities decide and set forth, it appears many people have made the decision to remain loyal to social distancing for the foreseeable future, and hopefully for the greater good, and that means online shopping will continue to swell. What this means for businesses is ...
Now displaying testimonials on your WordPress website is easy. Follow this guide to show reviews with ratings, embed customer reviews or show aggregate ratings.
Internet marketers and content creators are learning to embrace a new shift in how content is optimized for today’s searcher. The key? Search intent optimizati…
Are you old enough to have been friends with Myspace Tom?
Organic search engine optimization, or organic SEO for short, is the process of increasing your website’s rankings on organic searches…
Those were the days... Remember when dad would get up early, throw on the robe, and go outside to grab the newspaper?
As we naturally evolve, technology around us tends to evolve, too. As an advertiser, you probably notice it more than anyone, simply because you’ve probably had to make some changes with how you go about advertising. Advertising options these days are two-fold: independent advertising, which are the ads you have on your websites, outside of…
Millennials love to optimize their lifestyle and engage in powerful experiences–they live for it.
Looking ahead to the future of the entertainment industry.
Google Trends does more than just show search trends. Find out how to push your content to the top with this unique search tool.
Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. conversion rate optimization is performed with a combination of website analytics and u…