How consistent should desktop and mobile experiences be?
With more and more websites seeing the majority of their visits from mobile devices and Google paying more attention to mobile friendliness, it's no surprise that the small-screen experience is top of the agenda for companies.
Three Questions To Design Modern Mobile Experiences
Consumers are more and more mobile first but brands still see mobile as an extension of the desktop web. Sites that don't perform on mobile are driving customers away. Time's literally running out. Expedia Group CMO Aaron Price shares the three questions you should be asking.
Why native advertising is dominating the mobile experience
Mobile technology has changed how companies think about advertising. Here's why they're switching to native.
Why great mobile experiences should be a priority for marketers
What makes a great mobile experience? New research shows that consumers care about mobile speed and usability, but businesses are failing to meet their expectations.
Why Your Mobile Experience is Killing Your Firm's Caseload
Tanner Jones discusses topics related to the mobile experience that users are getting from your law firm's website including: • Mobile Friendly Websites for ...
Instagram Ad Campaigns: 4 Tips For a Better Mobile Experience
With 400 million active users spending over 21 minutes a day on the platform, Instagram is an opportunity that performance marketers can’t ignore.
Create Amazing Mobile Experiences
It’s never been more important to have a mobile app optimization strategy ROI for most mobile app developers means the point at which user acquisition cost is less than lifetime value. Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use What’s your mobile optimization strategy? What is your plan for delivering the great experiences that maximize lifetime value? In this guide, you’ll learn how the top app developers: Measure the…
Why B2B Mobile Experiences Matter
I’m sure you’ve heard about the disruptive forces of mobile in manufacturing and distribution companies, it’s a hot topic and for good reason. The importance of mobile in B2B eCommerce continue…
Blogging: How to Create a Mobile Experience
Smartphones and tablets present challenges for bloggers because consumers expect a seamless experience across connected devices regardless of what’s required to provide it. Understand that the characteristics of mobile usage affect how readers access and engage with your blog. Specifically, this means the screen size of the device and the bandwidth available to access your content. Here are eleven actionable blogging tips to help you. Source: Heidi Cohen's Actionable Marketing Blog
How to Create an In-Branch Mobile Experience
New technology from Apple and others can help banks create appointments, share offers, crowdsource customer service and identify their best customers, all in real time.
How To Sketch For Better Mobile Experiences
Mobile user experience design is maturing. One way to gauge this is to look at the tools at our disposal. Prototyping tools such as Balsamiq, Axure and Fireworks enable us to build wireframes and click-dummies, helping us to explain the targeted user experience.
Top Online Retailers Lag in Mobile Experience [Study]
Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of
3 Ways to Use Data to Enhance Mobile Experience
How important is the mobile experience? With 91% of users reporting that they always have their smart phone within easy reach, spending an average of 3.5 hours/day on their devices, it’s difficult to overstate just how critical the mobile experience is.
How to Optimize Copy for a Better Mobile Experience
The mobile market is growing at an unprecedented rate. Learn a few handy copywriting tricks for effective mobile optimization.
Why consumers are driving the retail mobile experience
Executives at Money 20/20 conference discussed the importance of user feedback when developing and tweaking products and services.
How Color Contrast for Accessibility Helps Mobile Experience
Did you realize that improving color contrast for accessibility also improves the mobile experience for all users? Think about when you use your mobile...
How the datafication of marketing is affecting the mobile experience
The future of your marketing depends upon how you leverage customer data. Take a look at a few ways in which you can enhance this potential.
3 Vital Trends For Your Mobile Experience
How much time did you spend on your mobile today? Are you reading this article on it right now? When you misplace it or forget it at home, be honest: Do you feel naked without your phone Smartphone users love their phones. I know I do (my answers are 2.5 hours; no, but if it weren’t mine I would be; and yes.) Over two billion people use them two hours a day. With this much time spent fiddling with the phone, the chances…
How big data can optimize mobile experience
The unceasing growth of mobile adoption should be good news for many retail businesses both large and small. Truth is, majority of
Three Quick Tips for Maximizing the Mobile Experience
Every integrated marketer knows the world is going mobile. What’s surprising is just how much time people spend using mobile platforms. eMarketer reports that this year, U.S. users will spend 23 billion minutes monthly surfing the mobile web. (If you’re wondering, a billion minutes roughly equals 1900 years, give or take a century.) By all …