What’s the key to a successful direct mail marketing campaign? Relevancy. Send your audience pieces that are relevant to their lifestyle, that answer questions, solve problems and fill needs. The goal with any direct mail marketing campaign is to get the recipient to look at the piece and notice your name and branding. Relevant pieces are more likely to achieve this goal Looking for a relevant piece to send out in August? We’ve got you covered. Our Back to School postcards have bold,…
20 Reasons You Should Get Your Postcard Designed by a Professional Experienced in Direct Mail
A postcard has only seconds to catch the attention of your viewer and entice them enough to read on as opposed to tossing your marketing efforts into the trash bin. It is important to put your bes...
5 Tips for Effective Direct Mail Postcard Campaigns
Even in today’s social- and digital-media-rich environment, well thought out direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit
Direct Mail Postcards That Produce
Marketers are increasingly turning to direct mail postcards to help them stand out from their competitors. Follow these 7 powerful tips to develop postcard marketing campaigns that produce big returns on investment.
How to Extend the Life of Your Direct Mail Postcard or Brochure
There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality graphics and professionally written copy, and including incentives that are irresistibl…
How One Investor Achieved a 11,622% ROI with Direct Mail Postcards
By Joy Gendusa -- My company, PostcardMania, has helped more than 4,812 real estate professionals with their marketing, and I can say this with 100% certainty: Direct mail is a VERY effective tool...
Tips to improve direct mail response for postcards
While postcards are faster, easier and less costly to produce than other mail formats, they can be very expensive if they don't produce results. Here are 14 tips for making sure yours stand out and generate response, whether it's a click, call or store visit.
The Feed, Modern Postcard Blog, Direct Mail Advice
Welcome to Modern Postcard's Blog! We write original content and source expert advice on direct mail, marketing, and creating more effective postcard campaigns.
How to Easily Design Postcards for a Successful Direct Mail
From the “Successful Direct Marketing Handbook”, this visual guide will help you design awesome postcards
Direct Mail 101: 5 Tips for an Effective Postcard Mailing Campaign
Learn Direct Mail 101, read 5 quick tips to improve your postcard mailing campaigns for more effective advertising.
How to Design a Postcard: 10 Elements for an Effective Direct Mail Piece
We’ve tracked the results of more than 60,000 direct mail postcard campaigns and have come up with a list of elements that every effective postcard needs. Wa...
Not Sure What To Send On Your Next Direct Mail Marketing Campaign?
Interested in using direct mail marketing, but not sure what to mail? We’ve got you covered. Every month, we create 2-4 content ready postcards that you can use for your real estate or small business. We’ll customize with your photo, logo and contact information, print and mail for you. You can also use them as walk and drop pieces to save money Click to download our order form- OSS_MortgageRates_CNY_OrderForm . Fill it out and email it to firstname.lastname@example.org In December, the Fed raised…
Direct Mail 101: What Should You Send?
New real estate agents who are starting their direct mail marketing campaigns are often faced with a huge dilemma: what do I send out? Experienced agents can send out open house invitations, property brochures and a plethora of other pieces that talk about their business. Because new agents don’t have any business to talk about, they often feel like there isn’t anything to mail. But that’s not true! There are several pieces of information you can share that will establish you as an…
Direct Mail v. Email: What Drives Responses
Daily Printing creates a case study on whether direct mail or email drives more customer responses. Based on statistics from August Connect Daily seminar.
How to Avoid Direct Mail Problems
USPS Postcard Design Issues To Avoid What do you mean the post office won’t let me mail my postcard this way? Since the post office has made direct mail very complicated, there are many times that a design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues here are some things to keep in mind as you are preparing a direct mail…
Direct Mail Statistics
Direct mail statistics show the impact of direct mail advertising complemented with online. Direct mail statistics include yearly catalog advertising trends.
How Can Variable Data Printing Improve Your Next Direct Mail Campaign?
Have you ever received a piece of mail that is the same as your neighbors, except yours has a different textual message? Or have you ever wondered how stores put unique names and addresses on every single mailing piece? The answer is variable data printing. Variable data printing allows for the customization of mass mailing pieces without slowing down the printing process. It can be as…
Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
We’ve always known that Canada produces delicious food, from maple syrup to poutine , and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase…
How to Make Direct Mail Useless
Direct mail can be great—when done correctly. But when it’s done poorly or sloppily, as is too often the case, it makes me cringe. As a print provider you may not have control over design, but you may well have control over a customer’s mailing list.
An Easy Way To Use Testimonials In Your Next Direct Mail Campaign
Our newest batch of Content Ready Postcards are ready for ya! Receive 10% off when you order before October 16th. To order, download our postcard order form and email it to email@example.com. If you have questions, call us at 949-587-5301 Testimonials are great trust builders! People trust other people and businesses who come highly recommended, and sharing testimonials gives you credibility while highlighting specific aspects of…